{"id":156,"date":"2021-08-19T17:00:14","date_gmt":"2021-08-19T08:00:14","guid":{"rendered":"http:\/\/ichimarke.net\/?p=156"},"modified":"2021-08-30T22:59:07","modified_gmt":"2021-08-30T13:59:07","slug":"marketing-cpa","status":"publish","type":"post","link":"https:\/\/analogy.co.jp\/blog\/marketing-cpa","title":{"rendered":"\u7d50\u5a5a\u5f0f\u5834\u306eCPA\uff08\u53cd\u97ff\u5358\u4fa1\u30fb\u6765\u9928\u5358\u4fa1\uff09\u76ee\u6a19\u306f\u3069\u3046\u3084\u3063\u3066\u6c7a\u3081\u305f\u3089\u3044\u3044\uff1f"},"content":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08<a href=\"https:\/\/twitter.com\/analogy_ichitk\" target=\"_blank\" rel=\"noopener noreferrer\">@analogy_ichitk<\/a>\uff09\u3067\u3059\u3002<\/p>\n<p>\u7d50\u5a5a\u5f0f\u5834\u3067\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u6700\u9069\u306aCPA\uff08\u53cd\u97ff\u5358\u4fa1\u30fb\u6765\u9928\u5358\u4fa1\uff09\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u7372\u5f97\u3057\u305f\u3044\u6765\u9928\u4e88\u7d04\u6570\u3068CPA\u306e\u30d0\u30e9\u30f3\u30b9\u306f\u3069\u3053\u304c\u6700\u9069\u306a\u306e\u304b\u3001\u5e83\u544a\u6295\u8cc7\u306e\u30a2\u30af\u30bb\u30eb\u3092\u8e0f\u3080\u4f59\u529b\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308b\u306e\u304b\u306a\u3069\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u305d\u306e\u8003\u3048\u65b9\u3092\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u66f8\u3044\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u7d50\u5a5a\u5f0f\u5834\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u7406\u89e3\u3057\u3088\u3046<\/a><\/li><li><a href=\"#1\"><span class=\"toc_number toc_depth_1\">2<\/span> 1\u53cd\u97ff\u304b\u3089\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u671f\u5f85\u5024\u3092\u8003\u3048\u3066\u307f\u3088\u3046<\/a><\/li><li><a href=\"#CPA\"><span class=\"toc_number toc_depth_1\">3<\/span> \u5229\u76ca\u306e\u6b8b\u308b\u4e0a\u9650CPA\u3092\u8a08\u7b97\u3057\u3066\u307f\u3088\u3046<\/a><\/li><li><a href=\"#CPA-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u76ee\u6a19CPA\u3092\u6c7a\u3081\u3088\u3046<\/a><\/li><li><a href=\"#CPA-3\"><span class=\"toc_number toc_depth_1\">5<\/span> \u7d50\u5a5a\u5f0f\u5834\u306eCPA\u306b\u3064\u3044\u3066\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u7d50\u5a5a\u5f0f\u5834\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u7406\u89e3\u3057\u3088\u3046<\/span><\/h2>\n<p>CPA\u306b\u3064\u3044\u3066\u306e\u5177\u4f53\u7684\u306a\u8a71\u306b\u5165\u308b\u524d\u306b\u3001\u7d50\u5a5a\u5f0f\u5834\u30d3\u30b8\u30cd\u30b9\u306e\u69cb\u9020\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002\u3082\u3046\u77e5\u3063\u3066\u3044\u308b\u3088\uff01\u3068\u3044\u3046\u65b9\u306f\u8aad\u307f\u98db\u3070\u3057\u3066\u3044\u305f\u3060\u3044\u3066\u5927\u4e08\u592b\u3067\u3059\u3002<\/p>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10887\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2017\/05\/93359f1993c8b9b43955b66c242e378e.png\" alt=\"06_\u7d50\u5a5a\u5f0f\u5834\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u6570\u5024\u306e\u6d41\u308c\" width=\"1280\" height=\"720\" \/>\n<p>\u4e00\u822c\u7684\u306b\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306a\u6d41\u308c\u306b\u306a\u3063\u3066\u3044\u3066\u3001\u60c5\u5831\u53ce\u96c6\u2192\u554f\u5408\u305b\u2192\u898b\u5b66\u4e88\u7d04\u2192\u5f0f\u5834\u898b\u5b66\u2192\u5f0f\u5834\u6c7a\u5b9a\u2192\u6253\u5408\u305b\u2192\u7d50\u5a5a\u5f0f\u3001\u3068\u9032\u307f\u307e\u3059\u3002\u3053\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306eKPI\u306f\u305d\u308c\u305e\u308c\u3001\u5e83\u544a\u6295\u8cc7\u984d\uff0f\u53cd\u97ff\u6570\uff0f\u6765\u9928\u4e88\u7d04\u6570\uff0f\u6765\u9928\u6570\uff0f\u6210\u7d04\u6570\uff0f\u7d44\u5358\u4fa1\u3067\u3042\u308a\u3001\u6b21\u306e\u3088\u3046\u306a\u95a2\u4fc2\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5e83\u544a\u6295\u8cc7\uff0fCPA\uff1d\u53cd\u97ff\u6570<\/li>\n<li>\u53cd\u97ff\u6570\u00d7\u6765\u9928\u4e88\u7d04\u7387\uff1d\u6765\u9928\u4e88\u7d04\u6570<\/li>\n<li>\u6765\u9928\u4e88\u7d04\u6570\u00d7\u6765\u9928\u7387\uff1d\u6765\u9928\u6570<\/li>\n<li>\u6765\u9928\u6570\u00d7\u6210\u7d04\u7387\uff1d\u6210\u7d04\u6570<\/li>\n<li>\u6210\u7d04\u6570\u00d7\uff081-\u6210\u7d04\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\uff09\uff1d\u65bd\u884c\u6570<\/li>\n<li>\u65bd\u884c\u6570\u00d7\u7d44\u5358\u4fa1\uff1d\u58f2\u4e0a<\/li>\n<\/ul>\n<p>\u3053\u306e\u69cb\u9020\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/analogy.co.jp\/blog\/bridal-businessmodel\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d6\u30e9\u30a4\u30c0\u30eb\u30d3\u30b8\u30cd\u30b9\u306e\u69cb\u9020\u3068KPI\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"1\">1\u53cd\u97ff\u304b\u3089\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u671f\u5f85\u5024\u3092\u8003\u3048\u3066\u307f\u3088\u3046<\/span><\/h2>\n<p>\u3067\u306f\u3053\u306e\u6d41\u308c\u3092\u8e0f\u307e\u3048\u3066\u30011\u4ef6\u306e\u53cd\u97ff\u304c\u6700\u7d42\u7684\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u58f2\u4e0a\u3001\u5229\u76ca\u306b\u306a\u308b\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10889\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2017\/05\/d175c45e63a86590e4c2a5a4a79ba7bd.png\" alt=\"06_1\u53cd\u97ff\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u306e\u671f\u5f85\u5024\u3092\u8003\u3048\u3066\u307f\u3088\u3046_2\" width=\"1280\" height=\"720\" \/>\n<p>\u3053\u306e\u56f3\u306f1\u53cd\u97ff\u304c\u6700\u7d42\u7684\u306b\u3044\u304f\u3089\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u306e\u671f\u5f85\u5024\u306b\u306a\u308b\u304b\u3092\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<ul>\n<li>1\uff08\u53cd\u97ff\uff09\u00d780%\uff08\u6765\u9928\u4e88\u7d04\u7387\uff09\uff1d0.8\uff08\u6765\u9928\u4e88\u7d04\uff09<\/li>\n<li>0.8\uff08\u6765\u9928\u4e88\u7d04\uff09\u00d780%\uff08\u6765\u9928\u7387\uff09\uff1d0.64\uff08\u6765\u9928\uff09<\/li>\n<li>0.64\uff08\u6765\u9928\uff09\u00d740%\uff08\u6210\u7d04\u7387\uff09\uff1d0.26\uff08\u6210\u7d04\uff09<\/li>\n<li>0.26\uff08\u6210\u7d04\uff09\u00d7\uff081-10%\uff09\uff08\u6210\u7d04\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\uff09\uff1d0.25\uff08\u65bd\u884c\uff09<\/li>\n<li>0.25\uff08\u65bd\u884c\uff09\u00d7400\u4e07\u5186\uff08\u7d44\u5358\u4fa1\uff09\uff1d100\u4e07\u5186\uff08\u58f2\u4e0a\uff09<\/li>\n<li>100\u4e07\u5186\uff08\u58f2\u4e0a\uff09\u00d7\uff081-40%\uff09\uff08\u539f\u4fa1\u7387\uff09\uff1d60\u4e07\u5186\uff08\u7c97\u5229\uff09<\/li>\n<\/ul>\n<p>\u5b9f\u969b\u306b\u73fe\u5834\u3067\u50cd\u3044\u3066\u3044\u308b\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u65b9\u306a\u3069\u306e\u611f\u899a\u3067\u3042\u308c\u3070\u666e\u6bb5\u305d\u3093\u306a\u306b\u610f\u8b58\u3059\u308b\u3053\u3068\u306f\u7121\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u3082\u3057\u6765\u9928\u4e88\u7d04\u306e\u96fb\u8a71\u30921\u672c\u53d6\u308c\u306a\u304b\u3063\u305f\u3089100\u4e07\u5186\u306e\u58f2\u308a\u4e0a\u3052\u3092\u30ed\u30b9\u3057\u3066\u3044\u307e\u3059\u3088\u3001\u3068\u3044\u3046\u306e\u3068\u540c\u3058\u610f\u5473\u3067\u3059\u3002\u75fa\u308c\u307e\u3059\u306d\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u53cd\u97ff\u6570\uff08\u30d5\u30a7\u30a2\u4e88\u7d04\u6570\u3001\u6765\u9928\u4e88\u7d04\u6570\u306a\u3069\uff09\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u53d6\u3063\u3066\u3044\u306a\u3044\u4f1a\u793e\u306e\u5834\u5408\u306f\u3001\u6765\u9928\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3059\u308c\u3070\u5927\u4e08\u592b\u3067\u3059\u3002<\/p>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10890\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2017\/05\/8b8e3711322bfeb4459cb04025b9e55d.png\" alt=\"06_1\u6765\u9928\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u306e\u671f\u5f85\u5024\u3092\u8003\u3048\u3066\u307f\u3088\u3046\" width=\"1280\" height=\"720\" \/>\n<p>\u3053\u306e\u5834\u5408\u3060\u30681\u6765\u9928\u306e\u58f2\u4e0a\u671f\u5f85\u5024\u306f150\u4e07\u5186\u3001\u7c97\u5229\u671f\u5f85\u5024\u306f90\u4e07\u5186\u3067\u3059\u306d\u3002\u306a\u3093\u304b\u4eca\u65e5\u6c7a\u3081\u308b\u6c17\u306a\u3055\u305d\u3046\u3060\u304b\u3089\uff5e\u3068\u304b\u8a00\u3044\u306a\u304c\u3089\u6c17\u306e\u629c\u3051\u305f\u65b0\u898f\u63a5\u5ba2\u3092\u3059\u308b\u65b0\u898f\u30d7\u30e9\u30f3\u30ca\u30fc\u306b\u5bfe\u3057\u3066\u300c150\u4e07\u5186\u3092\u6368\u3066\u3066\u308b\u306e\u3068\u540c\u3058\u3084\u305e\u300d\u3068\u30d1\u30ef\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3055\u308c\u308b\u969b\u306b\u304a\u4f7f\u3044\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"CPA\">\u5229\u76ca\u306e\u6b8b\u308b\u4e0a\u9650CPA\u3092\u8a08\u7b97\u3057\u3066\u307f\u3088\u3046<\/span><\/h2>\n<p>\u3053\u3053\u307e\u3067\u3067\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u306b\u6cbf\u3063\u30661CV\u304b\u3089\u5f97\u3089\u308c\u308b\u58f2\u4e0a\/\u5229\u76ca\u306e\u671f\u5f85\u5024\u3092\u7b97\u51fa\u3067\u304d\u307e\u3057\u305f\u3002\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u306f\u3001\u3053\u306e\u7c97\u5229\u3092\u7a3c\u3050\u305f\u3081\u306b\u5e83\u544a\u8cbb\u306f\u3044\u304f\u3089\u307e\u3067\u4f7f\u3063\u3066\u3044\u3044\u306e\u304b\u3092\u3069\u3046\u5224\u65ad\u3059\u308b\u304b\u3067\u3059\u3002<\/p>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10891\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2017\/05\/ccd4b7e4178b82ab4456be7c7e741ad3.png\" alt=\"06_\u5e83\u544a\u5ba3\u4f1d\u8cbb\u304c\u3044\u304f\u3089\u304b\u306b\u3088\u3063\u3066\u55b6\u696d\u5229\u76ca\u304c\u5909\u308f\u308b\" width=\"1280\" height=\"720\" \/>\n<p>\u7c97\u5229\u304b\u3089\u8ca9\u58f2\u7ba1\u7406\u8cbb\u3092\u5f15\u3044\u305f\u3082\u306e\u304c\u55b6\u696d\u5229\u76ca\u306b\u306a\u308a\u3001\u8ca9\u58f2\u7ba1\u7406\u8cbb\u306b\u306f\u4eba\u4ef6\u8cbb\u3001\u6e1b\u4fa1\u511f\u5374\u8cbb\u30fb\u5730\u4ee3\u5bb6\u8cc3\u3001\u6c34\u9053\u5149\u71b1\u8cbb\u3001\u65c5\u8cbb\u4ea4\u901a\u8cbb\u306a\u3069\u3068\u5e83\u544a\u5ba3\u4f1d\u8cbb\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>1\u53cd\u97ff\u3042\u305f\u308a\u306e\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u9664\u3044\u305f\u8ca9\u58f2\u7ba1\u7406\u8cbb\u306f\u3001\u8ca9\u58f2\u7ba1\u7406\u8cbb\u306e\u7dcf\u984d\u3092\u7dcf\u53cd\u97ff\u6570\u3067\u5272\u308b\u3053\u3068\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f1a\u793e\u3054\u3068\u306b\u9055\u3044\u306f\u3042\u308b\u3067\u3057\u3087\u3046\u304c\u3001\u3053\u3053\u3067\u306f\u308f\u304b\u308a\u3084\u3059\u304f30\u4e07\u5186\u3060\u3068\u3057\u3066\u8a71\u3092\u9032\u3081\u307e\u3059\u3002<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>1\u53cd\u97ff\u306e\u7c97\u5229\u671f\u5f85\u5024\u306f60\u4e07\u5186<\/li>\n<li>\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u9664\u304f1\u53cd\u97ff\u3042\u305f\u308a\u306e\u8ca9\u58f2\u7ba1\u7406\u8cbb\u306f30\u4e07\u5186<\/li>\n<li>60\u4e07\u5186\uff0d40\u4e07\u5186\uff1d30\u4e07\u5186<\/li>\n<li>20\u4e07\u5186\u304b\u30891\u53cd\u97ff\u3042\u305f\u308a\u306e\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u5f15\u3044\u305f\u6b8b\u308a\u304c\u55b6\u696d\u5229\u76ca<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001<\/p>\n<ul>\n<li>CPA\uff1c30\u4e07\u5186\uff1a\u9ed2\u5b57<\/li>\n<li>CPA=30\u4e07\u5186\uff1a\u5229\u76ca0<\/li>\n<li>CPA\uff1e30\u4e07\u5186\uff1a\u8d64\u5b57<\/li>\n<\/ul>\n<p>\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u306e\u4e0a\u9650CPA\u306f30\u4e07\u5186\u3067\u3059\u306d\u3001\u3068\u306a\u308b\u308f\u3051\u3067\u3059\u3002\u3053\u308c\u4ee5\u4e0a\u3060\u3068\u5229\u76ca\u306f\u6b8b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"CPA-2\">\u76ee\u6a19CPA\u3092\u6c7a\u3081\u3088\u3046<\/span><\/h2>\n<p>\u8d64\u5b57\u306b\u306a\u3089\u306a\u3051\u308c\u3070\u3044\u3044\u3068\u3044\u3046\u5f0f\u5834\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3089\u3001\u4e0a\u9650CPA\u3092\u4e0b\u56de\u3063\u3066\u3044\u308c\u3070OK\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f1a\u793e\u3082\u3057\u304f\u306f\u5f0f\u5834\u3067\u306e\u55b6\u696d\u5229\u76ca\u76ee\u6a19\u984d\u3068\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u53cd\u97ff\u6570\u306e\u8a08\u753b\u6570\u5024\u304b\u3089\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u55b6\u696d\u5229\u76ca\u76ee\u6a19\u304c1\u5104\u5186\u3001\u53cd\u97ff\u6570\u304c1,000\u7d44\u3060\u3063\u305f\u5834\u5408\u30011\u53cd\u97ff\u3042\u305f\u308a\u3067\u7a3c\u304c\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u55b6\u696d\u5229\u76ca\u306f1\u5104\u5186\/1,000\u7d44\uff1d10\u4e07\u5186\u3068\u306a\u308a\u300110\u4e07\u5186\u7a3c\u3050\u305f\u3081\u306b\u9054\u6210\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044CPA\u30e9\u30a4\u30f3\u306f\u300130\u4e07\u5186\uff0d10\u4e07\u5186\uff1d20\u4e07\u5186\u3001\u3068\u306a\u308b\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3044\u3067\u3059\u306d\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u3069\u3053\u307e\u3067CPA\u304c\u60aa\u5316\u3059\u308b\u3068\u305d\u3082\u305d\u3082\u8d64\u5b57\u306a\u306e\u3067\u3080\u3057\u308d\u3084\u3089\u306a\u3044\u307b\u3046\u304c\u3044\u3044\u306e\u304b\u3001\u3068\u3044\u3046\u30e9\u30a4\u30f3\u3068\u3001\u55b6\u696d\u5229\u76ca\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aCPA\u306e\u30e9\u30a4\u30f3\u306f\u3001\u96c6\u5ba2\u62c5\u5f53\u8005\u306f\u5fc5\u305a\u628a\u63e1\u3057\u3066\u304a\u304f\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u96c6\u5ba2\u3092\u5c02\u9580\u3068\u3057\u3066\u3044\u308b\u7d44\u7e54\u3067\u306f\u3001CV\u6570\uff08\u53cd\u97ff\u6570\uff09\u3068CPA\u3060\u3051\u3092\u898b\u3066\u4e00\u559c\u4e00\u6182\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u591a\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u304c\u3001\u4e8b\u696d\u904b\u55b6\u5168\u4f53\u306e\u76ee\u6a19\u6570\u5024\u306f\u3001\u3042\u304f\u307e\u3067\u5229\u76ca\u306a\u306e\u3067\u4e8b\u696d\u5168\u4f53\u306e\u6570\u5b57\u306e\u3064\u306a\u304c\u308a\u3092\u628a\u63e1\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"CPA-3\">\u7d50\u5a5a\u5f0f\u5834\u306eCPA\u306b\u3064\u3044\u3066\u307e\u3068\u3081<\/span><\/h2>\n<p>\u7d30\u304b\u306a\u6570\u5024\u3092\u53d6\u5f97\u30fb\u5206\u6790\u3067\u304d\u308b\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u3067\u3042\u308c\u3070\u3001\u3053\u308c\u307e\u3067\u306e\u5b9f\u7e3e\u306e\u5e73\u5747CPC\u3068CVR\u304b\u3089\u3001&#8221;\u76ee\u6307\u305b\u308b&#8221;CPA\u3092\u7b97\u51fa\u3057\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3001\u305d\u306eCPA\u304c\u305d\u3082\u305d\u3082\u4e8b\u696dPL\u3067\u8a31\u5bb9\u3067\u304d\u308b\u306e\u304b\u3001CPA\u304c1\u4e07\u5186\u5909\u308f\u308b\u3053\u3068\u304c\u4e8b\u696d\u306b\u3069\u308c\u3060\u3051\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u306e\u304b\u3001\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3051\u308c\u3070\u305d\u308c\u306f\u30de\u30fc\u30b1\u62c5\u5f53\u8005\u306e\u81ea\u5df1\u6e80\u8db3\u306e\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>CPA\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u524d\u5e74\u5b9f\u7e3e\u306a\u3069\u304b\u3089\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u8003\u616e\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3068\u540c\u6642\u306b\u4e8b\u696d\u3068\u3057\u3066\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u30e9\u30a4\u30f3\u304c\u6700\u9069\u306a\u306e\u304b\u3082\u8003\u3048\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08@analogy_ichitk\uff09\u3067\u3059\u3002 \u7d50\u5a5a\u5f0f\u5834\u3067\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u6700\u9069\u306aCPA\uff08\u53cd\u97ff\u5358\u4fa1\u30fb\u6765\u9928\u5358\u4fa1\uff09\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u7372\u5f97\u3057\u305f\u3044\u6765\u9928\u4e88\u7d04\u6570\u3068CPA\u306e\u30d0\u30e9\u30f3\u30b9\u306f\u3069\u3053&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/analogy.co.jp\/blog\/marketing-cpa\" title=\"Read \u7d50\u5a5a\u5f0f\u5834\u306eCPA\uff08\u53cd\u97ff\u5358\u4fa1\u30fb\u6765\u9928\u5358\u4fa1\uff09\u76ee\u6a19\u306f\u3069\u3046\u3084\u3063\u3066\u6c7a\u3081\u305f\u3089\u3044\u3044\uff1f\">\u3082\u3063\u3068\u8aad\u3080 &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,29],"tags":[],"_links":{"self":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/156"}],"collection":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":4,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":11114,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions\/11114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media\/10886"}],"wp:attachment":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}