{"id":1790,"date":"2021-09-20T11:30:45","date_gmt":"2021-09-20T02:30:45","guid":{"rendered":"http:\/\/ichimarke.net\/?p=1790"},"modified":"2021-09-20T11:32:45","modified_gmt":"2021-09-20T02:32:45","slug":"bridal-event-peformance","status":"publish","type":"post","link":"https:\/\/analogy.co.jp\/blog\/bridal-event-peformance","title":{"rendered":"\u81ea\u793e\u4e3b\u50ac\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08<a href=\"https:\/\/twitter.com\/analogy_ichitk\" target=\"_blank\" rel=\"noopener noreferrer\">@analogy_ichitk<\/a>\uff09\u3067\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u306e\u81ea\u793e\u96c6\u5ba2\u5f37\u5316\u306e\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u3001\u305d\u306e\u624b\u6cd5\u306e1\u3064\u3068\u3057\u3066\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u4f01\u696d\u304c\u81ea\u3089\u4e3b\u50ac\u3059\u308b\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u81ea\u793e\u4e3b\u50ac\u30a4\u30d9\u30f3\u30c8\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u81ea\u793e\u4e3b\u50ac\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#KPI\"><span class=\"toc_number toc_depth_1\">2<\/span> \u81ea\u793e\u4e3b\u50ac\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u306eKPI\u30c4\u30ea\u30fc<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u81ea\u793e\u4e3b\u50ac\u30a4\u30d9\u30f3\u30c8\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u81ea\u793e\u4e3b\u50ac\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u3068\u306f\uff1f<\/span><\/h2>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-11724\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/12\/9e6ae74598718b0595f560f4f28e29d6.png\" alt=\"104_\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\" width=\"1280\" height=\"720\" \/>\n<p>\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u4f01\u696d\u3084\u30d7\u30ed\u30c7\u30e5\u30fc\u30b9\u4f1a\u793e\u304c\u4e3b\u50ac\u3057\u3001\u81ea\u793e\u904b\u55b6\u5f0f\u5834\u3084\u63d0\u643a\u5f0f\u5834\u3078\u306e\u6765\u9928\u4e88\u7d04\u7372\u5f97\u3092\u76ee\u7684\u3068\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u4e0a\u306e\u8868\u306e3\u3064\u76ee\u3002<\/p>\n<p>\u6700\u8fd1\u3060\u3068\u30d0\u30ea\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3084\u30c4\u30ab\u30c0\u30b0\u30ed\u30fc\u30d0\u30eb\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u304c\u3088\u304f\u958b\u50ac\u3057\u3066\u3044\u3066\u3001\u4ee5\u524d\u306f\u30a8\u30b9\u30af\u30ea\u3084\u30c6\u30a4\u30af\u30a2\u30f3\u30c9\u30ae\u30f4\u30fb\u30cb\u30fc\u30ba\u3001\u30a2\u30cb\u30f4\u30a7\u30eb\u30bb\u30eb\u3082\u958b\u50ac\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u30bc\u30af\u30b7\u30a3\u3084\u30cf\u30ca\u30e6\u30e1\u306a\u3069\u306e\u5a92\u4f53\u304c\u4e3b\u50ac\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u306b\u307e\u3068\u3081\u3066\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u53c2\u8003\u306b\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/analogy.co.jp\/blog\/bridal-event-point\">\u5a92\u4f53\u4e3b\u50ac\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"KPI\">\u81ea\u793e\u4e3b\u50ac\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u306eKPI\u30c4\u30ea\u30fc<\/span><\/h2>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-11731\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/12\/1f55748f99ae0f459b83a9fe3697cb06.png\" alt=\"105_\u81ea\u793e\u4e3b\u50ac\u30a4\u30d9\u30f3\u30c8\u306eKPI\" width=\"1280\" height=\"720\" \/>\n<h3>\u4f01\u753b\u529b\u3068\u304b\u304b\u308b\u30b3\u30b9\u30c8<\/h3>\n<p>\u6700\u521d\u306b\u5fc5\u8981\u306b\u306a\u308b\u306e\u304c\u300c\u3069\u3093\u306a\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u3059\u308b\u304b\u3001\u3068\u3044\u3046\u4f01\u753b\u529b\u3067\u3059\u3002\u3069\u3093\u306a\u30a4\u30d9\u30f3\u30c8\u3001\u3068\u8a00\u3063\u3066\u3082\u3001\u4f55\u3092\u30d5\u30c3\u30af\u306b\u96c6\u5ba2\u3059\u308b\u304b\u304c\u91cd\u8981\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u304c\u3001\u4e00\u4f8b\u3068\u3057\u3066\u306f<\/p>\n<ul>\n<li>\u8a66\u98df\u30fb\u8a66\u7740\u30fb\u6a21\u64ec\u6319\u5f0f\u306a\u3069\u306e\u7d50\u5a5a\u5f0f\u5834\u63a2\u3057\u306b\u5f79\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u4f3c\u9854\u7d75\u3001\u5199\u771f\u64ae\u5f71\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306a\u3069\u306e\u4f53\u9a13\u578b\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u82b8\u80fd\u4eba\u3084\u6709\u540d\u4eba\u306e\u30c8\u30fc\u30af\u30b7\u30e7\u30fc<\/li>\n<li>\u7570\u696d\u7a2e\u3068\u306e\u30b3\u30e9\u30dc\u4f01\u753b<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e00\u822c\u7684\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u82b8\u80fd\u4eba\u306a\u3069\u3092\u30b2\u30b9\u30c8\u3067\u547c\u3076\u3068\u96c6\u5ba2\u529b\u306f\u5f37\u3044\u3067\u3059\u304c\u5ba2\u5c64\u306e\u3070\u3089\u3064\u304d\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u8a66\u98df\u3084\u8a66\u7740\u306a\u3069\u306f\u305d\u308c\u3060\u3051\u3060\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u306e\u5f15\u304d\u304c\u5f31\u304f\u3001\u8907\u5408\u7684\u306b\u3044\u304f\u3064\u3082\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f53\u9a13\u3067\u304d\u308b\u3053\u3068\u3067\u96c6\u5ba2\u529b\u304c\u5f37\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u884c\u3051\u3070\u7d50\u5a5a\u5f0f\u306b\u95a2\u308f\u308b\u60c5\u5831\u306f\u5168\u90e8\u5f97\u3089\u308c\u308b\uff01\u304f\u3089\u3044\u306b\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u304b\u3069\u3046\u304b\u3001\u3067\u3059\u306d\u3002<\/p>\n<p>\u305d\u308c\u3068\u540c\u6642\u306b\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u306e\u304c\u4f01\u753b\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u5927\u304d\u304f\u5206\u3051\u308b\u30684\u3064\u3002<\/p>\n<ol>\n<li>\u4f1a\u5834\u8cbb\uff08\u81ea\u793e\u306e\u7d50\u5a5a\u5f0f\u5834\u306e\u5834\u5408\u306f0\u5186\uff09<\/li>\n<li>\u544a\u77e5\u3084\u4e8b\u524d\u6765\u5834\u4e88\u7d04\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5e83\u544a\u5ba3\u4f1d\u8cbb<\/li>\n<li>\u4f53\u9a13\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u5916\u6ce8\u8cbb\u3001\u6750\u6599\u8cbb<\/li>\n<li>\u7570\u696d\u7a2e\u3068\u306e\u30b3\u30e9\u30dc\u306b\u304b\u304b\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d5\u30a3\u30fc\u3084\u82b8\u80fd\u4eba\u3078\u306e\u30ae\u30e3\u30e9<\/li>\n<\/ol>\n<p>\u3053\u306e4\u3064\u306e\u30b3\u30b9\u30c8\u306e\u5408\u8a08\u3068\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u7372\u5f97\u3067\u304d\u308b\u6765\u9928\u4e88\u7d04\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5408\u3046\u306e\u304b\u3069\u3046\u304b\u306f\u4e8b\u524d\u306b\u7dfb\u5bc6\u306b\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002\u305f\u3060\u3001\u958b\u50ac\u30a8\u30ea\u30a2\u3084\u7d50\u5a5a\u5f0f\u5834\u306b\u3088\u3063\u3066\u3082\u4f01\u753b\u306e\u6709\u52b9\u5ea6\u306f\u7570\u306a\u308b\u306e\u3067\u4f55\u5ea6\u304b\u3084\u3063\u3066\u307f\u30661\u5ea6\u5b9f\u65bd\u3057\u305f\u4f01\u753b\u304c\u5f53\u305f\u308c\u3070\u305d\u308c\u3092\u7d99\u7d9a\u3059\u308b\u3001\u3082\u3057\u3046\u307e\u304f\u3044\u304b\u306a\u3051\u308c\u3070\u5c11\u3057\u305a\u3064\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u7121\u96e3\u306b\u958b\u50ac\u3057\u305f\u3044\u3001\u3068\u8a00\u3046\u3053\u3068\u3067\u3042\u308c\u3070\u3001\u30d3\u30c3\u30b0\u30d6\u30e9\u30a4\u30c0\u30eb\u30d5\u30a7\u30a2\uff0b\u03b1\u304f\u3089\u3044\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u3001\u5c02\u7528LP\u3092\u4f5c\u308a\u30a6\u30a7\u30d6\u5e83\u544a\u3067\u96c6\u5ba2\u3059\u308b\u306e\u304c\u4e00\u756a\u3044\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30d9\u30f3\u30c8\u6765\u5834\u8005\u6570<\/h3>\n<p>\u96c6\u5ba2\u30b3\u30b9\u30c8\u00d7CPA\uff08\u6765\u5834\u5358\u4fa1\uff09\u3001\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3059\u308b\u3068\u306a\u3063\u305f\u5834\u5408\u306e\u96c6\u5ba2\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001<\/p>\n<ul>\n<li>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001Facebook\/Instagram\u5e83\u544a\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>marry\u3084\u30d7\u30e9\u30b3\u30ec\u306a\u3069\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u8a18\u4e8b\u5e83\u544a\u51fa\u7a3f<\/li>\n<li>\u4f1a\u5834SNS\u3067\u306e\u544a\u77e5<\/li>\n<li>\u96fb\u8eca\u5e83\u544a\u3084\u30e9\u30b8\u30aa\u5e83\u544a\u3001\uff08\u5730\u65b9\u306a\u3089\uff09\u65b0\u805e\u5e83\u544a\u306a\u3069\u306e\u30de\u30b9\u5e83\u544a<\/li>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u304c\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u958b\u50ac\u5730\u3068\u958b\u50ac\u65e5\u3001\u96c6\u5ba2\u76ee\u6a19\u6570\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001marry\u3084\u30d7\u30e9\u30b3\u30ec\u306a\u3069\u3067\u3082\u305d\u308c\u306a\u308a\u306e\u6bcd\u6570\u304c\u96c6\u3081\u3089\u308c\u308b\u306e\u3067\u3001\u307e\u305a\u30b3\u30b9\u30c8\u304c\u639b\u304b\u3089\u305a\u78ba\u5ea6\u306e\u9ad8\u3044\u65b9\u6cd5\u304b\u3089\u96c6\u5ba2\u3092\u958b\u59cb\u3057\u3001\u6700\u5f8c\u306e\u4e00\u9031\u9593\u3067\u30c7\u30b8\u30de\u3067\u8ffd\u3044\u8fbc\u307f\u3092\u304b\u3051\u308b\u3001\u3068\u8a00\u3046\u306e\u304c\u738b\u9053\u304b\u306a\u3068\u601d\u3044\u307e\u3059\u3002\u96fb\u8eca\u5e83\u544a\u306a\u3069\u306e\u30de\u30b9\u3082\u904e\u53bb\u3084\u3063\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5168\u7136\u5408\u308f\u306a\u3044\u306e\u3067\u30aa\u30b9\u30b9\u30e1\u3057\u306a\u3044\u3067\u3059\u3002<\/p>\n<h3>\u7740\u5e2d\u7387<\/h3>\n<p>\u7d50\u5a5a\u5f0f\u5834\u3092\u7d39\u4ecb\u3059\u308b\u30d6\u30fc\u30b9\u3001\u307e\u305f\u306f\u30ab\u30a6\u30f3\u30bf\u30fc\u306b\u7740\u5e2d\u3059\u308b\u78ba\u7387\u3067\u3059\u3002\u3053\u306eKPI\u306f\u30a4\u30d9\u30f3\u30c8\u5185\u306e\u5c0e\u7dda\u8a2d\u8a08\u3092\u3069\u3046\u3059\u308b\u304b\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5a92\u4f53\u4e3b\u50ac\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u5834\u5408\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3054\u3068\u306e\u30d6\u30fc\u30b9\u304c\u56fa\u307e\u3063\u3066\u3044\u3066\u30d5\u30ea\u30fc\u306b\u52d5\u3051\u307e\u3059\u304c\u3001\u7d50\u5a5a\u5f0f\u5834\u306a\u3069\u3067\u958b\u50ac\u3059\u308b\u5834\u5408\u306f\u305d\u3053\u307e\u3067\u5e83\u304f\u306a\u3044\u306e\u3067\u3042\u308b\u7a0b\u5ea6\u9650\u3089\u308c\u305f\u30b9\u30da\u30fc\u30b9\u3067\u3069\u306e\u3088\u3046\u306b\u52d5\u304b\u3057\u3066\u3044\u304f\u304b\u3001\u4e8b\u524d\u306b\u8003\u3048\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u7121\u96e3\u306a\u5c0e\u7dda\u3068\u3057\u3066\u306f\u3001\u30d5\u30ea\u30fc\u3067\u52d5\u304b\u3059\u3088\u308a\u3082\u3042\u308b\u7a0b\u5ea6\u3053\u3061\u3089\u5074\u3067<\/p>\n<ul>\n<li>\u8a66\u98df\u2192\u8a66\u7740\uff06\u4f3c\u9854\u7d75\u2192\u7d50\u5a5a\u5f0f\u5834\u30d6\u30fc\u30b9\u76f8\u8ac7\u2192\u30d5\u30ea\u30fc<\/li>\n<\/ul>\n<p>\u307f\u305f\u3044\u306a\u5f62\u3067\u30d5\u30ed\u30fc\u3092\u6c7a\u3081\u3066\u8a98\u5c0e\u3057\u3066\u3042\u3052\u305f\u307b\u3046\u304c\u7740\u5e2d\u7387\u306f\u9ad8\u304f\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u5b8c\u5168\u30d5\u30ea\u30fc\u306b\u3059\u308b\u3068\u3001\u8a66\u98df\u3057\u3066\u8a66\u7740\u3057\u3066\u4f3c\u9854\u7d75\u66f8\u3044\u3066\u5e30\u308b\u4eba\u304c\u7d9a\u51fa\u3059\u308b\u306e\u3067\uff08\u5b9f\u969b\u3057\u305f\u3053\u3068\u3042\u308a\u307e\u3059\uff09\u3001\u300c\u672c\u65e5\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u300d\u306e\u3088\u3046\u306a\u7c21\u5358\u306a\u7d19\u3092\u7528\u610f\u3057\u3001\u305d\u308c\u306b\u6cbf\u3063\u3066\u52d5\u304b\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u7740\u5e2d\u6570<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u6765\u5834\u8005\u6570\u00d7\u7740\u5e2d\u7387\u3001\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304c\u5897\u3048\u306a\u3044\u306e\u306f\u5f53\u65e5\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u3046\u3061\u3001\u7279\u306b\u30a4\u30d9\u30f3\u30c8\u5185\u5c0e\u7dda\u306b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u306a\u306e\u3067\u3001\u6765\u5834\u8005\u304c\u591a\u304b\u3063\u305f\u306e\u306b\u30d6\u30fc\u30b9\u306b\u8ab0\u3082\u5ea7\u3063\u3066\u304f\u308c\u306a\u304b\u3063\u305f\u3001\u3068\u8a00\u3046\u5834\u5408\u306f\u3001\u4f1a\u5834\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u5909\u66f4\u3084\u8a98\u5c0e\u306e\u632f\u308a\u8fd4\u308a\u3092\u5fb9\u5e95\u7684\u306b\u884c\u3046\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30a2\u30dd\u7387<\/h3>\n<p>\u76f8\u8ac7\u30d6\u30fc\u30b9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loading=\"lazy\" class=\"alignnone size-full wp-image-11732\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/12\/218f1529f8ebe3a50bd98e7cf5762ec3.png\" alt=\"105_\u81ea\u793e\u4e3b\u50ac\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u3067\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\" width=\"1280\" height=\"720\" \/>\n<h2><span id=\"i-2\">\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u3053\u308c\u3089\u306eKPI\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u66f8\u3044\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u6765\u9928\u4e88\u7d04\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30a4\u30d9\u30f3\u30c8KPI\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u4ee5\u5916\u306b\u3082<\/p>\n<ul>\n<li>\u81ea\u793e\u7d50\u5a5a\u5f0f\u5834\u306e\u8a8d\u77e5\u62e1\u5927<\/li>\n<li>SNS\uff08\u7279\u306bInstagram\uff09\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u7372\u5f97<\/li>\n<li>\u65b0\u5546\u54c1\u306e\u30ea\u30ea\u30fc\u30b9\u8a18\u5ff5<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u69d8\u3005\u306a\u76ee\u7684\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u30a4\u30f3\u30b9\u30bf\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u4eca\u306e\u7d50\u5a5a\u5f0f\u5834\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u5730\u9053\u306a\u6d3b\u52d5\u3092\u7d99\u7d9a\u3057\u3066\u884c\u3046\u3053\u3068\u304c\u5fc5\u8981\u3067\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u5e83\u544a\u3067\u30d6\u30fc\u30b9\u30c8\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u7a0b\u5ea6\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u30d6\u30e9\u30a4\u30c0\u30eb\u306e\u3088\u3046\u306a\u6620\u3048\u3084\u3059\u3044\u5546\u6750\u3067\u3042\u308c\u3070\u3001\u30d5\u30a9\u30c8\u30b9\u30dd\u30c3\u30c8\u3092\u3075\u3093\u3060\u3093\u306b\u7528\u610f\u3057\u305f\u30ef\u30f3\u30c7\u30fc\u30a4\u30d9\u30f3\u30c8\u3067\u7279\u5b9a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u7528\u610f\u3059\u308b\u306a\u3069\u30ea\u30a2\u30eb\u3092\u304b\u3089\u307e\u305b\u305f\u65b9\u304c\u3001\u5b9f\u306f\u52b9\u7387\u7684\u3060\u3063\u305f\u308a\u3082\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5834\u5408\u3001KPI\u306f\u7740\u5e2d\u7387\u3067\u306f\u306a\u304f\u30d5\u30a9\u30c8\u30d6\u30fc\u30b9\u7acb\u3061\u5bc4\u308a\u7387\u3001\u30a4\u30f3\u30b9\u30bf\u6295\u7a3f\u7387\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u6295\u7a3f\u4ef6\u6570\u306a\u3069\u306b\u306a\u308b\u306e\u3067\u3001\u305d\u308c\u306b\u6cbf\u3063\u305f\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u76ee\u7684\u306b\u3088\u3063\u3066KPI\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u3059\u3079\u3066\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u306e\u3067\u3053\u3053\u306e\u660e\u78ba\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u95a2\u4fc2\u8005\u5185\u3067\u30a4\u30d9\u30f3\u30c8\u306eKPI\u3068\u95a2\u308f\u308b\u8981\u7d20\u306e\u5171\u901a\u8a8d\u8b58\u3092\u53d6\u308b<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3059\u308b\u3068\u304d\u306f<\/p>\n<ul>\n<li>\u30a4\u30d9\u30f3\u30c8\u7d71\u62ec\u8cac\u4efb\u8005<\/li>\n<li>\u96c6\u5ba2\u62c5\u5f53\u8005<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u4f1a\u5834\u8cac\u4efb\u8005<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u4f1a\u5834\u62c5\u5f53\u8005<\/li>\n<li>\u30ad\u30c3\u30c1\u30f3\u30b9\u30bf\u30c3\u30d5\u3001\u30c9\u30ec\u30b9\u30b9\u30bf\u30c3\u30d5\u306a\u3069\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u8005<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u591a\u304f\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u95a2\u308f\u308a\u307e\u3059\u3002\u95a2\u4fc2\u8005\u9593\u306e\u5171\u901a\u8a8d\u8b58\u304c\u53d6\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u4e8b\u524d\u6e96\u5099\u3082\u5f53\u65e5\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3082\u3046\u307e\u304f\u56de\u3089\u306a\u3044\u3067\u3059\u3057\u3001\u5931\u6557\u3057\u305f\u3068\u304d\u306e\u632f\u308a\u8fd4\u308a\u304c\u8cac\u4efb\u306e\u306a\u3059\u308a\u4ed8\u3051\u5408\u3044\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u3082\u3057\u5b9f\u65bd\u3059\u308b\u3068\u6c7a\u3081\u305f\u3089\u4e8b\u524d\u6e96\u5099\u306e\u6bb5\u968e\u304b\u3089\u95a2\u4fc2\u8005\u3068\u306e\u9023\u643a\u3092\u3057\u3063\u304b\u308a\u3068\u3068\u308a\u3001\u76ee\u7684\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u3059\u308a\u5408\u308f\u305b\u3092\u3057\u3063\u304b\u308a\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u4e00\u56de\u3067\u3044\u304d\u306a\u308a\u6210\u529f\u3059\u308b\u3068\u601d\u308f\u306a\u3044<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u306f\u3084\u3063\u3066\u307f\u306a\u3044\u3068\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u666e\u6bb5\u3068\u7570\u306a\u308b\u65b9\u6cd5\u3067\u672c\u5f53\u306b\u96c6\u5ba2\u3067\u304d\u308b\u306e\u304b\uff1f<\/li>\n<li>\u304a\u5ba2\u69d8\u306f\u671f\u5f85\u901a\u308a\u306e\u52d5\u304d\u3092\u3057\u3066\u304f\u308c\u308b\u306e\u304b\uff1f<\/li>\n<li>\u6765\u9928\u4e88\u7d04\u306f\u4e0a\u624b\u306b\u7372\u5f97\u3067\u304d\u308b\u306e\u304b\uff1f<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u901a\u5e38\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u5a92\u4f53\u51fa\u7a3f\u2192\u30d6\u30e9\u30a4\u30c0\u30eb\u30d5\u30a7\u30a2\u53c2\u52a0\u2192\u65b0\u898f\u63a5\u5ba2\u3001\u306e\u6d41\u308c\u3068\u306f\u7570\u306a\u308b\u90e8\u5206\u304c\u975e\u5e38\u306b\u591a\u3044\u306e\u3067\u3001\u4f55\u5ea6\u304b\u7e70\u308a\u8fd4\u3057\u3066\u3044\u304f\u3046\u3061\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u30d1\u30bf\u30fc\u30f3\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u4f1a\u793e\u306e\u304a\u91d1\u3092\u4f7f\u3063\u3066\u5b9f\u65bd\u3059\u308b\u4ee5\u4e0a\u3001\u7d50\u679c\u3092\u6b8b\u3055\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u304c\u3001\u4e00\u767a\u5fc5\u4e2d\u3067\u6210\u529f\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3068\u8003\u3048\u3059\u304e\u305a\u3001\u6b21\u56de\u6539\u5584\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u3066\u3044\u304f\u3053\u3068\u306e\u65b9\u304c\u91cd\u8981\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-3\">\u81ea\u793e\u4e3b\u50ac\u30a4\u30d9\u30f3\u30c8\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/h2>\n<p>\u958b\u50ac\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3082\u8ca0\u8377\u3082\u5927\u304d\u3044\u306e\u3067\u8efd\u3044\u6c17\u6301\u3061\u3067\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3067\u3059\u304c\u3001\u5b89\u5b9a\u3057\u3066\u5b9a\u671f\u7684\u306b\u958b\u50ac\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u901a\u5e38\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u5a92\u4f53\u7d4c\u7531\u3068\u306f\u5225\u306e\u7d4c\u8def\u3067\u96c6\u5ba2\u3067\u304d\u308b\u3053\u3068\u306e\u3067\u975e\u5e38\u306b\u4fa1\u5024\u306e\u9ad8\u3044\u53d6\u308a\u7d44\u307f\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u521d\u304b\u3089\u6210\u529f\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u304d\u3061\u3093\u3068\u4eee\u8aac\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3057\u6539\u5584\u3057\u3066\u3044\u3051\u3070\u6210\u529f\u78ba\u7387\u3092\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u306f\u5fc5\u305a\u3067\u304d\u308b\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u306e\u6a5f\u4f1a\u306b\u4e00\u5ea6\u3054\u691c\u8a0e\u3055\u308c\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08@analogy_ichitk\uff09\u3067\u3059\u3002 \u8fd1\u5e74\u306e\u81ea\u793e\u96c6\u5ba2\u5f37\u5316\u306e\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u3001\u305d\u306e\u624b\u6cd5\u306e1\u3064\u3068\u3057\u3066\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u4f01\u696d\u304c\u81ea\u3089\u4e3b\u50ac\u3059\u308b\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002 \u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u81ea\u793e\u4e3b\u50ac&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/analogy.co.jp\/blog\/bridal-event-peformance\" title=\"Read \u81ea\u793e\u4e3b\u50ac\u306e\u30d6\u30e9\u30a4\u30c0\u30eb\u30a4\u30d9\u30f3\u30c8\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\">\u3082\u3063\u3068\u8aad\u3080 &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":11730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,29],"tags":[],"_links":{"self":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/1790"}],"collection":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":2,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"predecessor-version":[{"id":11733,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/1790\/revisions\/11733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media\/11730"}],"wp:attachment":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}