{"id":454,"date":"2021-08-23T16:15:11","date_gmt":"2021-08-23T07:15:11","guid":{"rendered":"http:\/\/ichimarke.net\/?p=454"},"modified":"2021-08-23T16:43:11","modified_gmt":"2021-08-23T07:43:11","slug":"dsp-checkpoint","status":"publish","type":"post","link":"https:\/\/analogy.co.jp\/blog\/dsp-checkpoint","title":{"rendered":"\u7d50\u5a5a\u5f0f\u5834\u96c6\u5ba2\u3067DSP\u5e83\u544a\u3092\u9078\u3076\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081"},"content":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08<a href=\"https:\/\/twitter.com\/analogy_ichitk\" target=\"_blank\" rel=\"noopener noreferrer\">@analogy_ichitk<\/a>\uff09\u3067\u3059\u3002<\/p>\n<p>\u7d50\u5a5a\u5f0f\u5834\u96c6\u5ba2\u3067\u306f\u3042\u307e\u308a\u306a\u3058\u307f\u306e\u306a\u3044DSP\u5e83\u544a\u3002\u96d1\u306b\u66f8\u304f\u3068\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u3059\u304c\u3001\u4e8b\u524d\u306e\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3068Google\u3084Yahoo\uff01\u3068\u306e\u9055\u3044\u304c\u3088\u304f\u308f\u304b\u3089\u305a\u3001\u306a\u3093\u304b\u904e\u3054\u305d\u3046\u3001\u3068\u3044\u3046\u611f\u3058\u3067\u59cb\u3081\u3066\u3057\u307e\u3046\u4eba\u3082\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306fDSP\u5e83\u544a\u3092\u9078\u3076\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306b\u5f79\u7acb\u3064\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u4e88\u5099\u77e5\u8b58\u3068\u3057\u3066\u77e5\u3063\u3066\u3082\u3089\u3048\u308b\u3068\u5b09\u3057\u3044\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#DSP\"><span class=\"toc_number toc_depth_1\">1<\/span> DSP\u5e83\u544a\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#DSP-2\"><span class=\"toc_number toc_depth_1\">2<\/span> DSP\u5e83\u544a\u3092\u9078\u3076\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#DSP-3\"><span class=\"toc_number toc_depth_1\">3<\/span> DSP\u5e83\u544a\u306e\u55b6\u696d\u3092\u53d7\u3051\u308b\u6a5f\u4f1a\u5225\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li><li><a href=\"#DSP-4\"><span class=\"toc_number toc_depth_1\">4<\/span> DSP\u5e83\u544a\u306b\u3064\u3044\u3066\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"DSP\">DSP\u5e83\u544a\u3068\u306f\uff1f<\/span><\/h2>\n<blockquote><p>Demand Side Platform\uff08\u30c7\u30de\u30f3\u30c9\u3000\u30b5\u30a4\u30c9\u3000\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3044\u3066\u5e83\u544a\u4e3b\u306e\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u5e83\u544a\u4e3b\u306fDSP\u3092\u7528\u3044\u3066\u3001\u914d\u4fe1\u3057\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u4e88\u7b97\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u3001\u30d0\u30ca\u30fc\u3092\u5165\u7a3f\u3059\u308c\u3070\u3001\u3042\u3068\u306fDSP\u304c\u81ea\u52d5\u3067\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3063\u3066\u304f\u308c\u308b\u3002<\/p><\/blockquote>\n<p style=\"text-align: right;\"><a href=\"https:\/\/webbu.jp\/dsp_mechanism-276\">\u30a6\u30a7\u30d6\u90e8<\/a><\/p>\n<p>\u7c21\u5358\u306b\u66f8\u304f\u3068\u4e0a\u8a18\u306e\u901a\u308a\u3067\u3059\u304c\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u306fDSP\u5e83\u544a\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u66f8\u304f\u3082\u306e\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u4ee5\u4e0b\u306b\u53c2\u8003\u306b\u306a\u308a\u305d\u3046\u306a\u8a18\u4e8b\u3092\u307e\u3068\u3081\u3066\u304a\u304d\u307e\u3059\u3002DSP\u5e83\u544a\u3063\u3066\u4f55\uff1f\u3068\u3044\u3046\u65b9\u306f\u307e\u305a\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/satori.marketing\/marketing-blog\/ad-technology\/dsp\/\">SATORI\uff1aDSP\uff08Demand-Side Platform\uff09\u3068\u306f\uff1f\u3092\u521d\u5fc3\u8005\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059<\/a><\/li>\n<li><a href=\"https:\/\/webbu.jp\/dsp_mechanism-276\">\u30a6\u30a7\u30d6\u90e8\uff1a5\u5206\u3067\u5b8c\u74a7\u306b\u7406\u89e3\u3067\u304d\u308b\uff01DSP\u306e\u4ed5\u7d44\u307f\u3068\u65b0\u3057\u3044\u624b\u6cd5<\/a><\/li>\n<li><a href=\"http:\/\/markehack.jp\/and-dsp-ad\/\">MARKE HACK\uff1aDSP\u5e83\u544a\u3068\u306f | \u77e5\u3063\u3066\u304a\u304d\u305f\u3044\uff14\u3064\u306e\u57fa\u672c\u7279\u5fb4<\/a><\/li>\n<li><a href=\"https:\/\/dmlab.jp\/adtech\/dsp.html\">Degital Marketing Lab\uff1aDSP\u3001SSP\u306e\u4ed5\u7d44\u307f\u3068\u7279\u5fb4<\/a><\/li>\n<li><a href=\"https:\/\/www.glad-cube.com\/blog\/?p=4977\">GladCube\uff1a\u300c\u67a0\u300d\u304b\u3089\u300c\u4eba\u300d\u3078\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001DSP\u5e83\u544a\u3068\u306f\uff1f<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span id=\"DSP-2\">DSP\u5e83\u544a\u3092\u9078\u3076\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<h3>\u57fa\u672c\u8981\u4ef6\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/h3>\n<p>DSP\u5e83\u544a\u306e\u6210\u679c\u306f\u300c\u8ab0\u306b\u3001\u3069\u3053\u306e\u9762\u3067\u3001\u4f55\u3092\u914d\u4fe1\u3059\u308b\u304b\u300d\u3053\u306e3\u3064\u3067\u6210\u679c\u306f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u3082\u305d\u3082\u306e\u6a5f\u80fd\u3068\u3057\u3066\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u304d\u3061\u3093\u3068\u5f53\u305f\u308b\u3088\u3046\u306a\u914d\u4fe1\u304c\u3067\u304d\u308bDSP\u306a\u306e\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<h4>\u8ab0\u306b\u914d\u4fe1\u3067\u304d\u308b\u304b<\/h4>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3069\u306e\u7c92\u5ea6\u3067\u8a2d\u5b9a\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306a\u3068\u3053\u308d\u3060\u3068\u3001<\/p>\n<ul>\n<li>\u5e74\u9f62\uff1a\u4f55\u6b73\u523b\u307f\u3067\u53ef\u80fd\u304b<\/li>\n<li>\u6027\u5225<\/li>\n<li>\u5730\u57df\uff1a\u90fd\u9053\u5e9c\u770c\u30ec\u30d9\u30eb\u304b\u5e02\u533a\u753a\u6751\u30ec\u30d9\u30eb\u304b<\/li>\n<li>\u8da3\u5473\u30fb\u55dc\u597d\u306a\u3069\uff1a\u3069\u3046\u3044\u3063\u305f\u30ab\u30c6\u30b4\u30ea\u304c\u3042\u308a\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5f53\u3066\u308b\u305f\u3081\u306b\u6709\u52b9\u3068\u601d\u308f\u308c\u308b\u3082\u306e\u306f\u3042\u308b\u304b<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u611f\u3058\u306e\u70b9\u306f\u5fc5\u305a\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u4ee5\u5916\u306b\u4f55\u304b\u3057\u3089\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306a\u3069\u3068\u9023\u643a\u3057\u3066\u7279\u7570\u306a\u30ab\u30c6\u30b4\u30ea\u306b\u914d\u4fe1\u3067\u304d\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u6839\u62e0\u3068\u306a\u308b\u30c7\u30fc\u30bf\u3092\u3069\u3053\u304b\u3089\u53d6\u5f97\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u30b7\u30a7\u30a2\u306f\u3069\u308c\u304f\u3089\u3044\u306a\u306e\u304b\u3001\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u3069\u3053\u306e\u9762\u3067\u914d\u4fe1\u3067\u304d\u308b\u304b<\/h4>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304f\u96c6\u307e\u308b\u3067\u3042\u308d\u3046\u914d\u4fe1\u9762\uff08SSP\u30fbAD Exchange\uff09\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u3059\u3067\u306b\u4ed6\u306eDSP\u914d\u4fe1\u3092\u884c\u3063\u3066\u3044\u308b\u969b\u306f\u91cd\u8907\u304c\u306a\u3044\u304b\u3001Line\u306a\u3069\u7279\u7570\u306a\uff08\u5e0c\u5c11\u4fa1\u5024\u306e\u9ad8\u3044\uff09\u9762\u306b\u914d\u4fe1\u304c\u53ef\u80fd\u304b\u3069\u3046\u304b\u3001\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u306e\u5e83\u544a\u914d\u4fe1\u306f\u53ef\u80fd\u306a\u306e\u304b\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30bf\u30ea\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u914d\u4fe1\u30e1\u30cb\u30e5\u30fc\u306f\u3042\u308b\u306e\u304b\u3001\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h4>\u4f55\u3092\uff08\u3069\u3093\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\uff09\u914d\u4fe1\u3067\u304d\u308b\u304b<\/h4>\n<p>\u30d0\u30ca\u30fc\u306e\u30b5\u30a4\u30ba\u306e\u7a2e\u985e\u306f\u624b\u6301\u3061\u306b\u3042\u308b\u306e\u304b\u65b0\u898f\u5236\u4f5c\u304c\u5fc5\u8981\u304b\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u30c6\u30ad\u30b9\u30c8\u91cf\u306a\u3069\u306e\u5236\u9650\u306f\u3042\u308b\u304b\u3001\u306a\u3069\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h3>\u904b\u7528\u30fb\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/h3>\n<p>\u6b21\u306b\u5b9f\u969b\u306b\u5951\u7d04\u3057\u914d\u4fe1\u3092\u958b\u59cb\u3057\u305f\u5f8c\u306e\u4f53\u5236\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u904b\u7528\u8005\uff1a\u8ab0\u304c\u904b\u7528\u3059\u308b\u306e\u304b\u3001\u81ea\u52d5\u6700\u9069\u5316\u3092\u56f3\u3063\u3066\u3044\u304f\u306e\u304b\u3001\u5148\u65b9\u306e\u4e2d\u306b\u904b\u7528\u8005\u304c\u5225\u306b\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u904b\u7528\u8005\u306e\u30b9\u30ad\u30eb\uff1a\u904b\u7528\u62c5\u5f53\u8005\u306f\u55b6\u696d\u62c5\u5f53\u3068\u5225\u306e\u4eba\u304b\u540c\u3058\u4eba\u306a\u306e\u304b\u3001\u4fee\u6b63\u306e\u6307\u793a\u3092\u51fa\u3057\u305f\u5834\u5408\u306e\u53cd\u6620\u307e\u3067\u306e\u9023\u643a\u306e\u30b9\u30d4\u30fc\u30c9\u306f\u3069\u308c\u304f\u3089\u3044\u304b\u304b\u308b\u306e\u304b\u3001\u904b\u7528\u62c5\u5f53\u8005\u306f\u5e73\u5747\u3057\u3066\u4f55\u793e\u5206\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7ba1\u7406\u3059\u308b\u306e\u304b\uff1f<\/li>\n<li>\u7ba1\u7406\u753b\u9762\uff1a\u3053\u3061\u3089\u5074\u3067\u7ba1\u7406\u753b\u9762\u304b\u3089\u5b9f\u7e3e\u3092\u898b\u308b\u3053\u3068\u306f\u53ef\u80fd\u304b\uff1f<\/li>\n<li>\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\uff1a\u983b\u5ea6\u306f\u6708\u6b21\u304b\u9031\u6b21\u304b\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u65b9\u6cd5\u306f\u6253\u5408\u305b\u304b\u30e1\u30fc\u30eb\u9001\u4ed8\u306a\u306e\u304b\uff1f<\/li>\n<li>\u51fa\u7a3f\u5185\u5bb9\u3078\u306e\u6539\u5584\u63d0\u6848\u306e\u6709\u7121\uff1a\u6570\u5024\u304c\u76ee\u6a19\u306b\u5c4a\u304b\u306a\u304b\u3063\u305f\u5834\u5408\u306e\u6539\u5584\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3063\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u78ba\u8a8d\u3057\u3001\u5b9f\u969b\u306e\u904b\u7528\u3092\u3053\u3061\u3089\u304c\u671b\u3080\u30ec\u30d9\u30eb\u611f\u3067\u5b9f\u73fe\u3067\u304d\u305d\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<h3>\u51fa\u7a3f\u6761\u4ef6\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/h3>\n<p>\u51fa\u7a3f\u6761\u4ef6\uff08\u5951\u7d04\u6761\u4ef6\uff09\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u7279\u306b\u8ab2\u91d1\u65b9\u6cd5\u306e\u3068\u3053\u308d\u306f\u5f8c\u8ff0\u306e\u4e8b\u4f8b\u306e\u898b\u65b9\u306b\u3082\u95a2\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8ab2\u91d1\u65b9\u6cd5\uff1aCPM\u304b\u3001CPC\u304b\u3001\u305d\u306e\u4ed6\u304b<\/li>\n<li>\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\uff1a\u7e1b\u308a\u304c\u3042\u308b\u306e\u304b\u3001\u3042\u308b\u5834\u5408\u306f\u3044\u304f\u3089\u304b\u3089\u51fa\u7a3f\u53ef\u80fd\u306a\u306e\u304b\u3001\u6b63\u76f4\u306a\u8a71\u305d\u306e\u91d1\u984d\u306f\u8abf\u6574\u53ef\u80fd\u306a\u7bc4\u56f2\u306a\u306e\u304b\uff1f<\/li>\n<li>\u6700\u4f4e\u51fa\u7a3f\u671f\u9593\uff1a1\u30f6\u6708\u5358\u4f4d\u306b\u914d\u4fe1\u306eON\/OFF\u304c\u53ef\u80fd\u306a\u306e\u304b\u30013\u30f6\u6708\u7d99\u7d9a\u304c\u524d\u63d0\u306a\u306e\u304b\uff1f<\/li>\n<li>\u51fa\u7a3f\u6e96\u5099\uff1a\u3053\u3061\u3089\u5074\u3067\u5fc5\u8981\u306a\u4f5c\u696d\u306f\u4f55\u304b\uff08\u30bf\u30b0\u306e\u57cb\u3081\u8fbc\u307f\u3060\u3051\u3067\u3059\u3080\u306e\u304b\u3001\u30d5\u30a3\u30fc\u30c9\u306e\u4f5c\u6210\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u30d0\u30ca\u30fc\u306e\u7528\u610f\u306f\u5fc5\u8981\u304b\u3001\u306a\u3069\uff09<\/li>\n<\/ul>\n<h3>\u4e8b\u4f8b\u3092\u51fa\u3055\u308c\u305f\u3068\u304d\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/h3>\n<p>\u8fd1\u3057\u3044\u696d\u754c\u306e\u904e\u53bb\u4e8b\u4f8b\u306e\u6570\u5024\u306e\u7d39\u4ecb\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u6570\u5b57\u3092\u305d\u306e\u307e\u307e\u4fe1\u3058\u8fbc\u3080\u3053\u3068\u306f\u5371\u967a\u3067\u3059\u3002\u57fa\u672c\u7684\u306b\u55b6\u696d\u306a\u306e\u3067\u3001\u904e\u53bb\u306e\u4e2d\u3067\u3082\u3088\u304b\u3063\u305f\u90e8\u5206\u3092\u5207\u308a\u53d6\u3063\u3066\u55b6\u696d\u8cc7\u6599\u306b\u8f09\u305b\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u6570\u5b57\u3092\u898b\u306a\u304c\u3089\u4ee5\u4e0b\u306e\u70b9\u78ba\u8a8d\u3067\u304d\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u305d\u306e\u4e8b\u4f8b\u306eCV\u3068\u306f\u4f55\u3092\u6307\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u5b9a\u7fa9\u306f\u4f55\u304b\uff08\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u304b\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u304b\u3001\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u304b\uff09<\/li>\n<li>\u305d\u306e\u4e8b\u4f8b\u306e\u6570\u5024\u304c\u51fa\u308b\u307e\u3067\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u671f\u9593\u3092\u8981\u3057\u305f\u306e\u304b\uff08\u8af8\u6708\u306e\u6570\u5024\u306a\u306e\u304b\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u5f8c\u306a\u306e\u304b\u3001\u3069\u308c\u304f\u3089\u3044\u304b\u304b\u3063\u305f\u306e\u304b\uff09<\/li>\n<li>\u305d\u306e\u4e8b\u4f8b\u306e\u6570\u5024\u3092\u51fa\u3059\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u8b70\u8ad6\u3092\u7d4c\u3066\u305f\u3069\u308a\u3064\u3044\u305f\u306e\u304b\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u305d\u3082\u305d\u3082\u51fa\u7a3f\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3068CV\u306e\u5b9a\u7fa9\u304c\u7570\u3063\u3066\u3044\u308b\u3068\u53c2\u8003\u306b\u306a\u308a\u307e\u305b\u3093\u3057\uff08\u4f8b\u3048\u3070\u3001\u81ea\u793e\u3067\u306f\u767b\u9332\u3092CV\u3068\u3057\u3066\u3044\u308b\u304c\u3001\u4e8b\u4f8b\u306f\u767b\u9332\uff0b\u8cc7\u6599\u8acb\u6c42\u3092CV\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3044\u308b\u3001\u306a\u3069\uff09\u3001\u6700\u9069\u5316\u3055\u308c\u308b\u307e\u3067\u534a\u5e74\u304b\u304b\u3063\u3066\u3044\u307e\u3057\u305f\u3068\u304b\u3060\u3068\u60f3\u5b9a\u3057\u3066\u3044\u308b\u6642\u9593\u8ef8\u3068\u3042\u3046\u304b\u3069\u3046\u304b\u308f\u304b\u3089\u306a\u3044\u306e\u3067\u6570\u5b57\u898b\u305b\u3089\u308c\u3066\u3059\u3054\u3044\u3067\u3059\u306d\uff01\u3067\u306f\u306a\u304f\u8a73\u3057\u304f\u805e\u304d\u307e\u3059\u3002<\/p>\n<p>\u3042\u3068\u3001\u5acc\u306a\u805e\u304d\u65b9\u3092\u3059\u308b\u306a\u3089\u3001\u3053\u3053\u306b\u8f09\u305b\u3066\u3044\u308b\u4e8b\u4f8b\u4ee5\u5916\u306b\u6210\u679c\u304c\u51fa\u306a\u304b\u3063\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3069\u308c\u304f\u3089\u3044\u3044\u307e\u3057\u305f\u304b\uff1f\u3068\u805e\u304f\u3068\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u306f\u82e6\u7b11\u3044\u3055\u308c\u307e\u3059\u304c\u81ea\u4fe1\u3042\u308b\u3068\u3053\u308d\u3060\u3068\u6559\u3048\u3066\u304f\u308c\u3066\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3092\u51fa\u3055\u308c\u305f\u3068\u304d\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/h3>\n<p>\u3061\u3083\u3093\u3068\u4f5c\u3063\u3066\u304d\u3066\u304f\u308c\u305f\u55b6\u696d\u8cc7\u6599\u3067\u3042\u308c\u3070\u3001\u5f8c\u308d\u306e\u307b\u3046\u306b\u6570\u5024\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u79c1\u500b\u4eba\u306e\u8003\u3048\u3068\u3057\u3066\u306f\u3001\u4ee3\u7406\u5e97\u3084\u53d6\u5f15\u5148\u306e\u51fa\u3057\u3066\u304f\u308b\u5951\u7d04\u524d\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u306f\u307e\u3063\u305f\u304f\u3042\u3066\u306b\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u305d\u306e\u901a\u308a\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u306a\u3044\u3001\u3068\u3044\u3046\u306e\u304c\u4e00\u756a\u306e\u7406\u7531\u3067\u3059\u304c\u3001\u3042\u304f\u307e\u3067\u55b6\u696d\u8cc7\u6599\u306a\u306e\u3067\u304d\u308c\u3044\u306a\u6570\u5b57\u306b\u5408\u308f\u305b\u3066\u304d\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u304b\u3089\u3067\u3059\uff08\u3068\u3044\u3046\u304b\u305d\u3082\u305d\u3082\u7cbe\u7dfb\u306a\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3063\u3066\u96e3\u3057\u3044\u3067\u3059\u3057\u306d\uff09\u3002<\/p>\n<p>\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u306b\u542b\u307e\u308c\u308b\u6570\u5024\u306e\u898b\u65b9\u3068\u3057\u3066\u306f\u3001\u79c1\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u611f\u3058\u3067\u773a\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>CPM\uff1a\u914d\u4fe1\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3053\u3061\u3089\u3067\u6307\u5b9a\u3057\u305f\u5834\u5408\u306b\u3069\u308c\u304f\u3089\u3044\u306eCPM\u306b\u306a\u308b\u306e\u304b\u306f\u305d\u3093\u306a\u306b\u3076\u308c\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d30\u304b\u304f\u5207\u3063\u305f\u308a\u3001\u6708\u9593\u306e\u904b\u7528\u984d\u3092\u5c11\u306a\u304f\u3057\u305f\u308a\u3059\u308b\u3068\u9ad8\u304f\u306a\u308b\u306e\u3067\u305d\u306e\u3042\u305f\u308a\u306f\u805e\u3044\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>CTR\uff1a\u4ed6\u793e\u4e8b\u4f8b\u306e\u30d0\u30ca\u30fc\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068CTR\u306e\u5b9f\u7e3e\uff08\u3068\u914d\u4fe1\u6761\u4ef6\uff09\u3092\u6559\u3048\u3066\u3082\u3089\u3048\u308c\u3070\u3001\u53c2\u8003\u6570\u5024\u306b\u306f\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/li>\n<li>CVR\uff1aCV\u306e\u5b9a\u7fa9\u3092\u4f55\u306b\u304a\u3044\u3066\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u307e\u305a\u78ba\u8a8d\u3057\u3001\u305d\u306e\u4e0a\u3067\u81ea\u793e\u306e\u6570\u5024\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u306a\u304c\u3089\u898b\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u5a01\u4fe1\u304b\u30ea\u30bf\u30b2\u914d\u4fe1\u304b\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u308b\u306e\u3067\u305d\u306e\u3042\u305f\u308a\u3082\u52a0\u5473\u3057\u3066\u898b\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>CPA\uff1a\u4e0a\u8a18\u306eKPI\u306e\u639b\u3051\u7b97\u3067\u8a08\u7b97\u3067\u304d\u308b\u306e\u3067\u3001\u52dd\u624b\u306b\u3053\u3061\u3089\u3067\u3044\u3064\u3082\u8a08\u7b97\u3057\u306a\u304a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>\u305d\u306e\u4ed6\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/h3>\n<ul>\n<li>\u652f\u6255\u3044\u306e\u6761\u4ef6\uff1a\u672b\u7de0\u3081\u7fcc\u6708\u6255\u3044\u3001\u524d\u6255\u3044\u3001\u306a\u3069<\/li>\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\uff1a\u5236\u4f5c\u3092\u4f9d\u983c\u3057\u305f\u5834\u5408\u306b\u3084\u3063\u3066\u304f\u308c\u308b\u304b\u3069\u3046\u304b\u3001\u305d\u306e\u5834\u5408\u306e\u91d1\u984d\u3068\u6a29\u5229\u5e30\u5c5e\u304c\u3069\u3061\u3089\u306b\u306a\u308b\u306e\u304b\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span id=\"DSP-3\">DSP\u5e83\u544a\u306e\u55b6\u696d\u3092\u53d7\u3051\u308b\u6a5f\u4f1a\u5225\u306e\u78ba\u8a8d\u65b9\u6cd5<\/span><\/h2>\n<p>DSP\u5e83\u544a\u306e\u55b6\u696d\u3084\u8aac\u660e\u3092\u53d7\u3051\u308b\u6a5f\u4f1a\u306f\u5927\u304d\u304f3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304b\u3089\u81ea\u5206\u3067\u554f\u5408\u305b\u308b<\/li>\n<li>\u55b6\u696d\u96fb\u8a71\u304c\u304b\u304b\u3063\u3066\u304d\u305f\u308a\u3084\u81ea\u793e\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u306b\u5411\u3053\u3046\u304b\u3089\u554f\u5408\u305b\u304c\u6765\u308b<\/li>\n<li>EXPO\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30d6\u30fc\u30b9\u3067\u8aac\u660e\u3092\u805e\u304f<\/li>\n<\/ol>\n<h3>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304b\u3089\u81ea\u5206\u3067\u554f\u5408\u305b\u308b<\/h3>\n<p>\u4ee3\u7406\u5e97\u3084DSP\u306e\u53d6\u308a\u6271\u3044\u306e\u3042\u308b\u4f01\u696d\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u554f\u5408\u305b\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u554f\u5408\u305b\u305f\u308a\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u3092\u3059\u308b\u30b1\u30fc\u30b9\u3067\u3059\u3002\u554f\u5408\u305b\u5f8c\u306b\u5148\u65b9\u304b\u3089\u96fb\u8a71\u304c\u304b\u304b\u3063\u3066\u304d\u3066\u30d2\u30a2\u30ea\u30f3\u30b0\u3082\u3057\u304f\u306f\u30a2\u30dd\u306e\u8abf\u6574\u304c\u5165\u308b\u3053\u3068\u306b\u306a\u308b\u3068\u601d\u3046\u306e\u3067\u3001\u8a73\u3057\u304f\u306f\u5b9f\u969b\u306b\u4f1a\u3063\u3066\u805e\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h3>\u55b6\u696d\u96fb\u8a71\u304c\u304b\u304b\u3063\u3066\u304d\u305f\u308a\u3084\u81ea\u793e\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u306b\u5411\u3053\u3046\u304b\u3089\u554f\u5408\u305b\u304c\u6765\u308b<\/h3>\n<p>\u57fa\u672c\u30a2\u30dd\u306a\u3057\u306e\u3053\u3068\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u4e0a\u8a18\u306e\u8981\u70b9\u3060\u3051\u96fb\u8a71\u3067\u805e\u3044\u3066\u3001\u8208\u5473\u304c\u3042\u3063\u305f\u3089\u5b9f\u969b\u306b\u4f1a\u3063\u3066\u8a71\u3092\u805e\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u96fb\u8a71\u3067\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b5\u5206\u304f\u3089\u3044\u3067\u805e\u3044\u3066\u304a\u304d\u305f\u3044\u7c21\u6613\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u3066\u304a\u304f\u3068\u6025\u306b\u9023\u7d61\u304c\u6765\u3066\u3082\u3042\u308f\u3066\u305a\u306b\u805e\u3051\u307e\u3059\u3002<\/p>\n<h3>EXPO\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30d6\u30fc\u30b9\u3067\u8aac\u660e\u3092\u805e\u304f<\/h3>\n<p>\u4e8b\u524d\u306b\u30a2\u30dd\u3092\u3068\u3063\u3066\u304a\u304f\u30a4\u30d9\u30f3\u30c8\u3068\u3075\u3089\u3063\u3068\u30d6\u30fc\u30b9\u306b\u7acb\u3061\u5bc4\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6642\u9593\u3060\u3068\u3060\u3044\u305f\u304410\u5206\uff5e20\u5206\u7a0b\u5ea6\u3067\u3057\u3087\u3046\u304b\u3002\u3084\u306f\u308a\u3001DSP\u306e\u30d6\u30fc\u30b9\u3067\u3042\u308c\u3070\u3053\u3093\u306a\u3053\u3068\u3092\u805e\u3053\u3046\u3001\u3068\u3042\u3089\u304b\u3058\u3081\u6e96\u5099\u3057\u3066\u304a\u304f\u3068\u3044\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"DSP-4\">DSP\u5e83\u544a\u306b\u3064\u3044\u3066\u307e\u3068\u3081<\/span><\/h2>\n<p>DSP\u5e83\u544a\u306a\u3069\u3075\u3060\u3093\u3042\u307e\u308a\u306a\u3058\u307f\u306e\u306a\u3044\u5e83\u544a\u306e\u5834\u5408\u3001\u62c5\u5f53\u3057\u3066\u304f\u308c\u308b\u55b6\u696d\u306e\u30b9\u30ad\u30eb\u306b\u3088\u3063\u3066\u3082\u53d7\u3051\u308b\u5370\u8c61\u306f\u5909\u308f\u3063\u3066\u306f\u3057\u307e\u3046\u3082\u306e\u306e\u3001\u305d\u3082\u305d\u3082\u3069\u3093\u306aDSP\u5e83\u544a\u306a\u306e\u304b\u3001\u305d\u308c\u306f\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u70b9\u3067\u304d\u3061\u3093\u3068\u5224\u65ad\u3057\u3066\u51fa\u7a3f\u53ef\u5426\u3092\u3057\u305f\u3044\u3067\u3059\u306d\u3002<\/p>\n<p>\u512a\u308c\u305f\u6a5f\u80fd\u3092\u6301\u3061EC\u696d\u754c\u3067\u975e\u5e38\u306b\u4eba\u6c17\u306eDSP\u3067\u3042\u3063\u3066\u3082\u3001\u30d6\u30e9\u30a4\u30c0\u30eb\u696d\u754c\u3067\u306f\u5168\u7136\u76ee\u7684\u304c\u9055\u3046\u306e\u3067\u4e00\u6982\u306b\u3044\u3044\u3068\u306f\u8a00\u3044\u5207\u308c\u307e\u305b\u3093\u3002\u4e0a\u624b\u306a\u55b6\u696d\u306b\u306e\u305b\u3089\u308c\u3066\u7121\u99c4\u306a\u5e83\u544a\u914d\u4fe1\u3092\u3057\u306a\u3044\u3088\u3046\u306b\u3001\u4e00\u606f\u304a\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08@analogy_ichitk\uff09\u3067\u3059\u3002 \u7d50\u5a5a\u5f0f\u5834\u96c6\u5ba2\u3067\u306f\u3042\u307e\u308a\u306a\u3058\u307f\u306e\u306a\u3044DSP\u5e83\u544a\u3002\u96d1\u306b\u66f8\u304f\u3068\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u3059\u304c\u3001\u4e8b\u524d\u306e\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3068Google\u3084Yahoo\uff01\u3068\u306e\u9055\u3044\u304c\u3088\u304f\u308f\u304b\u3089\u305a\u3001&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/analogy.co.jp\/blog\/dsp-checkpoint\" title=\"Read \u7d50\u5a5a\u5f0f\u5834\u96c6\u5ba2\u3067DSP\u5e83\u544a\u3092\u9078\u3076\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081\">\u3082\u3063\u3068\u8aad\u3080 &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,29],"tags":[],"_links":{"self":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/454"}],"collection":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=454"}],"version-history":[{"count":2,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":10949,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions\/10949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media\/10943"}],"wp:attachment":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}