{"id":534,"date":"2021-08-22T23:19:43","date_gmt":"2021-08-22T14:19:43","guid":{"rendered":"http:\/\/ichimarke.net\/?p=534"},"modified":"2021-08-22T23:43:06","modified_gmt":"2021-08-22T14:43:06","slug":"no-good-kpi","status":"publish","type":"post","link":"https:\/\/analogy.co.jp\/blog\/no-good-kpi","title":{"rendered":"\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u306e\u696d\u7e3e\u7ba1\u7406\u3067\u77e5\u3063\u3066\u304a\u304d\u305f\u3044KPI\u8a2d\u5b9a\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3"},"content":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08<a href=\"https:\/\/twitter.com\/analogy_ichitk\" target=\"_blank\" rel=\"noopener noreferrer\">@analogy_ichitk<\/a>\uff09\u3067\u3059\u3002<\/p>\n<p>KPI\u3068\u306f\u4f01\u696d\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u306e\u3053\u3068\u3067\u3001\u7d50\u5a5a\u5f0f\u5834\u3067\u306f\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u3067\u4f55\u304b\u3057\u3089\u306eKPI\u306f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3001\u4e88\u7b97\u7b56\u5b9a\u304b\u3089\u65e5\u3005\u306e\u696d\u7e3e\u7ba1\u7406\u3001\u3055\u3089\u306b\u306f\u8a55\u4fa1\u5236\u5ea6\u3084\u4eba\u4e8b\u306b\u307e\u3067\u304b\u304b\u308f\u308b\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u305d\u308c\u304c\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u79c1\u304c\u898b\u3066\u304d\u305f\u4e2d\u3067\u5b9f\u969b\u306b\u3042\u3063\u305f\u300cKPI\u8a2d\u5b9a\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u300d\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u539f\u56e0\u3068\u5bfe\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#KPI\"><span class=\"toc_number toc_depth_1\">1<\/span> \u7406\u60f3\u7684\u306aKPI\u8a2d\u5b9a\u3068\u306f<\/a><\/li><li><a href=\"#KPI-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30d1\u30bf\u30fc\u30f3\u2460\uff1a\u7570\u5e38\u306b\u7d30\u304b\u3044\u3001KPI\u306e\u6570\u304c\u591a\u3044<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30d1\u30bf\u30fc\u30f3\u2461\uff1a\u968e\u5c64\u304c\u304a\u304b\u3057\u3044<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30d1\u30bf\u30fc\u30f3\u2462\uff1a\u4eba\u3084\u90e8\u7f72\u306b\u3088\u3063\u3066\u5fae\u5999\u306b\u5b9a\u7fa9\u304c\u9055\u3046<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">5<\/span> \u30d1\u30bf\u30fc\u30f3\u2463\uff1a\u8a2d\u5b9a\u6570\u5024\u306e\u6839\u62e0\u304c\u6c17\u5408\u3044<\/a><\/li><li><a href=\"#KPI-3\"><span class=\"toc_number toc_depth_1\">6<\/span> \u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u306e\u696d\u7e3e\u7ba1\u7406\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"KPI\">\u7406\u60f3\u7684\u306aKPI\u8a2d\u5b9a\u3068\u306f<\/span><\/h2>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10925\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/08\/50c45bceabecfa2834d173dd3d70cb25.png\" alt=\"19_\u7406\u60f3\u7684\u306aKPI\u8a2d\u8a08\" width=\"1280\" height=\"720\" \/>\n<ul>\n<li>KPI\u3054\u3068\u306e\u95a2\u4fc2\u6027\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u308b\uff08\u95a2\u4fc2\u6027\u3092\u6570\u5f0f\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u308b\uff09<\/li>\n<li>\u5b9a\u7fa9\u304c\u660e\u78ba\u306b\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>\u6570\u304c\u591a\u3059\u304e\u305a\u5c11\u306a\u3059\u304e\u306a\u3044\uff08\u6700\u9069\u306a\u6570\u306f\u4e8b\u696d\u898f\u6a21\u306b\u3088\u308b\uff09<\/li>\n<li>\u6700\u4e0a\u4f4d\uff08KGI\uff09\u304c\u58f2\u4e0a\uff08\u3082\u3057\u304f\u306f\u5229\u76ca\uff09\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u307e\u305a\u3053\u306e4\u70b9\u306f\u6700\u91cd\u8981\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3082\u3057\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u305d\u306eKPI\u306f\u4e8b\u696d\u904b\u55b6\u306b\u304a\u3044\u3066\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044\u3068\u7591\u3063\u305f\u307b\u3046\u304c\u826f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u6b21\u304b\u3089\u5177\u4f53\u7684\u306b\u3053\u3093\u306a\u72b6\u614b\u304c\u591a\u3044\u3088\u3001\u3068\u3044\u3046\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"KPI-2\">\u30d1\u30bf\u30fc\u30f3\u2460\uff1a\u7570\u5e38\u306b\u7d30\u304b\u3044\u3001KPI\u306e\u6570\u304c\u591a\u3044<\/span><\/h2>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10926\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/08\/1bcbf8843cebf1ccdbfc3b0d2d99c552.png\" alt=\"19_\u7570\u5e38\u306b\u7d30\u304b\u3044\u3001\u6570\u304c\u591a\u3044\" width=\"1280\" height=\"720\" \/>\n<ul>\n<li>\u6570\u304c\u591a\u3059\u304e\u308b\u306e\u3067\u96c6\u8a08\u306b\u304b\u304b\u308b\u5de5\u6570\u304c\u975e\u5e38\u306b\u5927\u304d\u304f\u306a\u308a\u3084\u3059\u3044\uff08\u7279\u306b\u30a8\u30af\u30bb\u30eb\u96c6\u8a08\u306a\u3069\u3092\u3057\u3066\u3044\u308b\u5834\u5408\uff09<\/li>\n<li>\u6570\u5b57\u3092\u898b\u308b\u3053\u3068\u304c\u5927\u5909\u3059\u304e\u308b\u306e\u3067\u3001\u305d\u308c\u3092\u628a\u63e1\u3057\u3066\u4ed5\u4e8b\u3092\u3057\u305f\u6c17\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3002\u6539\u5584\u306e\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u307e\u3067\u305f\u3069\u308a\u3064\u304d\u306b\u304f\u3044<\/li>\n<li>\u7d30\u5206\u5316\u3055\u308c\u3059\u304e\u3066\u3044\u3066\u3001\u8cac\u4efb\u306e\u6240\u5728\u304c\u308f\u304b\u3089\u306a\u304f\u306a\u308a\u3084\u3059\u3044\u3002<\/li>\n<\/ul>\n<p>\u4e8b\u696d\u3092\u904b\u55b6\u3057\u3066\u3044\u304f\u4e2d\u3067\u3042\u308c\u3082\u898b\u306a\u304d\u3083\u3053\u308c\u3082\u898b\u306a\u304d\u3083\u3068\u5c11\u3057\u305a\u3064\u5897\u3048\u3066\u3044\u304d\u3001\u6c17\u3065\u3044\u305f\u3089\u81a8\u5927\u306a\u6570\u306b\u306a\u3063\u3066\u3044\u305f\u3001\u3068\u3044\u3046\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u3067\u3088\u304f\u3042\u308b\u306e\u306f\u3001\u6700\u521d\u306f\u6210\u7d04\u7387\uff1d\u6210\u7d04\u6570\u00f7\u6765\u9928\u6570\u3067\u898b\u3066\u3044\u305f\u306f\u305a\u304c\u3001\u65b0\u5a66\u306e\u307f\u306e\u6765\u9928\u306f\u6210\u7d04\u7387\u306b\u660e\u78ba\u306b\u5dee\u304c\u3042\u308b\u304b\u3089\u5206\u3051\u3066\u898b\u308b\u3079\u304d\u3001\u3058\u3083\u3042\u901a\u5e38\u306e\u6210\u7d04\u7387\u3068\u65b0\u5a66\u306e\u307f\u6765\u9928\u6210\u7d04\u7387\u3092\u5206\u3051\u3066\u898b\u307e\u3057\u3087\u3046\u3001\u305d\u306e\u7fcc\u6708\u306b1\u6642\u9593\u3067\u5e30\u308b\u304a\u5ba2\u69d8\u306f\u6210\u7d04\u7387\u304c\u60aa\u304f\u306a\u308b\u304b\u3089\u305d\u308c\u3082\u5206\u3051\u3066\u898b\u308b\u3079\u304d\u3060\u304b\u3089\u30011\u6642\u9593\u63a5\u5ba2\u6210\u7d04\u7387\u3001\u3055\u3089\u306b\u305d\u306e\u7fcc\u6708\u306b\u306f\u300c\u7af6\u5408A\u3092\u898b\u5b66\u6e08\u307f\u306e\u304a\u5ba2\u69d8\u306f\u5b89\u3044\u898b\u7a4d\u308a\u3092\u898b\u3066\u3044\u308b\u304b\u3089\u5206\u3051\u3066\u898b\u308b\u3079\u304d\u300d\u2026\u3001\u307f\u305f\u3044\u306a\u306e\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u3063\u3066\u3001\u6c17\u3065\u3044\u305f\u3089\u300c\u25cf\u25cf\u6210\u7d04\u7387\u300d\u306a\u308b\u6307\u6a19\u304c10\u500b\u3082\u3042\u3063\u305f\u2026\u3001\u3068\u3044\u3063\u305f\u611f\u3058\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b1\u30fc\u30b9\u306f\u7d30\u304b\u3059\u304e\u308b\u3053\u3068\u81ea\u4f53\u304c\u60aa\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u305d\u308c\u306b\u304b\u304b\u308b\u5de5\u6570\u3068\u898b\u3066\u3044\u308b\u6570\u5b57\u304c\u5c0f\u3055\u3059\u304e\u3066\u8b70\u8ad6\u304c\u304b\u307f\u5408\u308f\u306a\u3044\u6642\u9593\u304c\u3082\u3063\u305f\u3044\u306a\u3044\u3001\u3068\u3044\u3046\u3068\u3053\u308d\u304c\u60aa\u306a\u306e\u3067\u3001\u7d30\u304b\u3044\u3051\u3069BI\u30c4\u30fc\u30eb\u3092\u9069\u5207\u306b\u5c0e\u5165\u3057\u3066\u3044\u3066\u96c6\u8a08\u5de5\u6570\u304c\u304b\u304b\u3089\u306a\u3044\u3001\u3068\u304b\u3001\u6570\u5024\u3092\u898b\u308b\u95a2\u4fc2\u8005\u304c\u5168\u54e1\u6b63\u3057\u304f\u540c\u3058\u5b9a\u7fa9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u6761\u4ef6\u3067\u3042\u308c\u3070\u3001\u7279\u306b\u554f\u984c\u306f\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3063\u3068\u30b7\u30f3\u30d7\u30eb\u306b\u8003\u3048\u308b\u306a\u3089\u3001\u65bd\u7b56\u306b\u7d50\u3073\u3064\u304b\u306a\u3044KPI\u306f\u3053\u306e\u969b\u5168\u90e8\u6368\u3066\u3061\u3083\u3063\u3066\u3088\u3057\u3001\u304f\u3089\u3044\u306e\u611f\u899a\u3067\u5927\u4e08\u592b\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i\">\u30d1\u30bf\u30fc\u30f3\u2461\uff1a\u968e\u5c64\u304c\u304a\u304b\u3057\u3044<\/span><\/h2>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10927\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/08\/634e0dbfb84920236564608152def2d7.png\" alt=\"19_\u968e\u5c64\u304c\u304a\u304b\u3057\u3044\" width=\"1280\" height=\"720\" \/>\n<ul>\n<li>\u500b\u5225KPI\u306e\u6539\u5584\u306e\u307b\u3046\u304c\u512a\u5148\u9806\u4f4d\u304c\u9ad8\u304b\u3063\u305f\u308a\u3059\u308b\u306e\u3067\u3001\u6700\u4e0a\u4f4d\u76ee\u6a19\u304c\u4f38\u3073\u306a\u3044\u3053\u3068\u304c\u3042\u308b<\/li>\n<li>\u305d\u308c\u305e\u308c\u306eKPI\u306e\u95a2\u4fc2\u6027\u304c\u77db\u76fe\u3057\u3066\u3044\u308b\u306e\u3067\u65bd\u7b56\u304c\u8aa4\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308b\uff08\u500b\u5225\u6700\u9069\u5316\u3055\u308c\u3059\u304e\u305f\u65bd\u7b56\u3057\u304b\u51fa\u3066\u3053\u306a\u3044\uff09<\/li>\n<\/ul>\n<p>\u90e8\u7f72\u3054\u3068\u306e\u4e88\u7b97\u7b56\u5b9a\u3084\u696d\u7e3e\u7ba1\u7406\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u3060\u3068\u3067\u3053\u3046\u306a\u308a\u304c\u3061\u3002\u4f8b\u3048\u3070\u55b6\u696d\u3001\u6253\u5408\u305b\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u305d\u308c\u305e\u308c\u3067\u4f5c\u308b\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u90e8\u9580\u306e\u6700\u4e0a\u4f4dKPI\u306f\u6539\u5584\u3057\u305f\u304c\u5168\u4f53\u306e\u58f2\u4e0a\u306f\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u306a\u3069\u3001\u500b\u5225\u6700\u9069\u306a\u65bd\u7b56\u306b\u8d70\u308a\u3084\u3059\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u3067\u3088\u304f\u3042\u308b\u30b1\u30fc\u30b9\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u65b0\u898f\u55b6\u696d\u306f\u6210\u7d04\u7387\u3001\u6253\u5408\u305b\u306f\u7d44\u5358\u4fa1\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306f\u6765\u9928\u4e88\u7d04\u7372\u5f97\u7387\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u306fCPA\u3001\u3092\u6700\u4e0a\u4f4dKPI\u3068\u8003\u3048\u3066\u4e88\u7b97\u7b56\u5b9a\u3057\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6210\u7d04\u7387\uff1d\u6210\u7d04\u6570\u00f7\u6765\u9928\u6570<\/li>\n<li>\u7d44\u5358\u4fa1\uff1d\u5024\u5f15\u304d\u524d\u7d44\u5358\u4fa1\uff0d\u5024\u5f15\u984d<\/li>\n<li>\u6765\u9928\u4e88\u7d04\u7387\uff1d\u6765\u9928\u4e88\u7d04\u6570\u00f7\u554f\u5408\u305b\u6570<\/li>\n<li>CPA\uff1d\u5e83\u544a\u4e88\u7b97\u00f7\u554f\u5408\u305b\u6570<\/li>\n<\/ul>\n<p>\u3068\u306a\u308b\u306e\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u90e8\u9580\u306e\u6700\u4e0a\u4f4dKPI\u304c\u5225\u306e\u90e8\u9580\u306eKPI\u306e\u5206\u6bcd\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u9811\u5f35\u3063\u3066\u554f\u5408\u305b\u6570\u304c\u5897\u3048\u308b\u3068\u4e88\u7d04\u7387\u306f\u4e0b\u304c\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306f\u8a55\u4fa1\u304c\u4e0b\u304c\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u305d\u3053\u3092\u9811\u5f35\u308b\u3068\u4eca\u5ea6\u306f\u898b\u8fbc\u307f\u306e\u8584\u305d\u3046\u306a\u304a\u5ba2\u69d8\u3082\u547c\u3093\u3067\u304f\u308b\u306e\u3067\u3001\u4eca\u5ea6\u306f\u55b6\u696d\u306e\u6210\u7d04\u7387\u306b\u3082\u5f71\u97ff\u304c\u51fa\u308b\u3002\u3068\u306a\u308b\u3068\u55b6\u696d\u306e\u6210\u7d04\u7387\u3082\u2026\u3068\u3044\u3063\u305f\u5177\u5408\u3044\u306b\u55b6\u696d\u306e\u4e0a\u6d41\u30d5\u30a7\u30fc\u30ba\u306e\u7d44\u7e54\u306e\u9811\u5f35\u308a\u304c\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306e\u7d44\u7e54\u306e\u8a55\u4fa1\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u89e3\u6d88\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3044\u3073\u3064\u306a\u69cb\u9020\u306eKPI\u304c\u51fa\u6765\u4e0a\u304c\u3063\u305f\u308a\u3001\u304a\u4e92\u3044\u306e\u7d44\u7e54\u3084\u30c1\u30fc\u30e0\u3067\u306e\u8a8d\u8b58\u304c\u7570\u306a\u308b\u3068\u8a00\u3063\u305f\u3053\u3068\u304c\u8d77\u304d\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f<\/p>\n<ul>\n<li>\u65b9\u6cd5\u2460\uff1a\u76ee\u6a19\u3084\u8a55\u4fa1\u306f\u7d76\u5bfe\u6570\u3067\u3059\u308b\u3088\u3046\u306b\u5909\u66f4\u3059\u308b\u3001\u7387\u3067\u8a55\u4fa1\u3057\u306a\u3044<\/li>\n<li>\u65b9\u6cd5\u2461\uff1a\u8a55\u4fa1\u9805\u76ee\u306e\u4e2d\u306b\u4e8b\u696d\u306e\u6700\u4e0a\u4f4dKPI\uff08\uff1dKGI\uff09\u3092\u4e00\u5b9a\u5272\u5408\u7d44\u307f\u8fbc\u3080<\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u3042\u308a\u3001\u4e00\u822c\u7684\u306b\u306f\u58f2\u4e0a\u3067\u3057\u3087\u3046\u304c\u3001\u4e8b\u696d\u7cfb\u306e\u30e1\u30f3\u30d0\u30fc\u306b\u55b6\u696d\u3001\u6253\u5408\u305b\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3001\u30de\u30fc\u30b1\u306b\u4e00\u5b9a\u5272\u5408\u3067\u5171\u901a\u306e\u76ee\u6a19\u3092\u6301\u305f\u305b\u308b\u3088\u3046\u306b\u3057\u3066\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u90e8\u9580\u306f\u9055\u3048\u3069\u76ee\u6307\u3059\u3068\u3053\u308d\u306f\u305d\u3053\u3060\u3088\u3001\u3068\u3044\u3046\u4f1a\u793e\u304b\u3089\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u5171\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-2\">\u30d1\u30bf\u30fc\u30f3\u2462\uff1a\u4eba\u3084\u90e8\u7f72\u306b\u3088\u3063\u3066\u5fae\u5999\u306b\u5b9a\u7fa9\u304c\u9055\u3046<\/span><\/h2>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10928\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/08\/30b72268eaadbc4b0291543ffa32969f.png\" alt=\"19_\u4eba\u3084\u90e8\u7f72\u306b\u3088\u3063\u3066\u5fae\u5999\u306b\u5b9a\u7fa9\u304c\u9055\u3046\" width=\"1280\" height=\"720\" \/>\n<ul>\n<li>\u540c\u3058\u6570\u5b57\u3092\u898b\u3066\u3044\u308b\u306f\u305a\u306a\u306e\u306b\u3001\u5fae\u5999\u306b\u6570\u5024\u304c\u9055\u3046\u306e\u3067\u6c17\u6301\u3061\u304c\u60aa\u3044<\/li>\n<li>\u5b9a\u7fa9\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u4eba\u540c\u58eb\u304c\u4f1a\u8a71\u3059\u308b\u3068\u304b\u307f\u5408\u308f\u306a\u3044<\/li>\n<li>\u9577\u5e74\u305d\u308c\u3092\u7d9a\u3051\u308b\u3068\u904e\u53bb\u306e\u6570\u5b57\u306e\u7a4d\u307f\u4e0a\u3052\u306e\u4fe1\u3074\u3087\u3046\u6027\u304c\u306a\u304f\u306a\u308b<\/li>\n<\/ul>\n<p>\u90e8\u9580\u3054\u3068\u307e\u305f\u306f\u500b\u4eba\u3054\u3068\u306b\u6570\u5b57\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u8d77\u3053\u308a\u3084\u3059\u304f\u3001\u30a8\u30af\u30bb\u30eb\u306a\u3069\u306e\u72ec\u81ea\u306e\u30b7\u30fc\u30c8\u3067\u500b\u5225\u306b\u96c6\u8a08\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3060\u3068\u304c\u8d77\u3053\u308b\u78ba\u7387\u306f\u9ad8\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u5404\u90e8\u9580\u9577\u304c\u6301\u3061\u5bc4\u3063\u305f\u6570\u5b57\u304c\u5408\u308f\u306a\u3044\u3053\u3068\u3067\u5b9a\u7fa9\u304c\u9055\u3046\u3053\u3068\u304c\u767a\u899a\u3001\u3068\u304b\u3088\u304f\u3042\u308a\u307e\u3059\u306d\u3002<\/p>\n<p>\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u3067\u306f\u7d4c\u55b6\u4f01\u753b\u3068\u4e8b\u696d\u6240\u652f\u914d\u4eba\u306e\u628a\u63e1\u3057\u3066\u3044\u308b\u6570\u5b57\u304c\u9055\u3063\u3066\u4f1a\u8a71\u304c\u304b\u307f\u5408\u308f\u306a\u3044\u3001\u3068\u304b\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u898f\u6a21\u306e\u4f1a\u793e\u3060\u3068\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001\u6570\u5024\u306e\u96c6\u8a08\u30c4\u30fc\u30eb\u3068\u904b\u7528\u30921\u3064\u306e\u5834\u6240\uff08\u90e8\u9580\uff09\u306b\u96c6\u3081\u308b\u3001\u3053\u308c\u306b\u5c3d\u304d\u308b\u304b\u306a\u3068\u601d\u3044\u307e\u3059\u3002\u5404\u62e0\u70b9\u3084\u62c5\u5f53\u8005\u3054\u3068\u306b\u81ea\u5206\u3067\u96c6\u8a08\u3057\u3066\u5831\u544a\u3055\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30b7\u30b9\u30c6\u30e0\u90e8\u3084\u4f01\u753b\u90e8\u306a\u3069\u3067\u30ea\u30c6\u30e9\u30b7\u30fc\u9ad8\u3081\u306e\u90e8\u9580\u3067\u96c6\u8a08\u4f5c\u696d\u7b49\u3092\u4e00\u62ec\u3057\u3066\u884c\u3044\u305d\u3053\u304b\u3089\u914d\u4fe1\u3001\u96c6\u8a08\u5b9a\u7fa9\u306e\u5909\u66f4\u306a\u3069\u3082\u3059\u3079\u3066\u305d\u306e\u90e8\u9580\u8d77\u70b9\u3067\u884c\u3046\u3088\u3046\u306b\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc\u3092\u5909\u66f4\u3057\u307e\u3057\u3087\u3046\u3002\u96c6\u8a08\u3057\u3066\u3044\u308b\u4eba\u6570\u5206\u3060\u3051\u5b9a\u7fa9\u304c\u5b58\u5728\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-3\">\u30d1\u30bf\u30fc\u30f3\u2463\uff1a\u8a2d\u5b9a\u6570\u5024\u306e\u6839\u62e0\u304c\u6c17\u5408\u3044<\/span><\/h2>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-10929\" src=\"https:\/\/analogy.co.jp\/blog\/wp-content\/uploads\/2018\/08\/38f87d9c534080feb7f55796105f909a.png\" alt=\"19_\u8a2d\u5b9a\u6570\u5024\u306e\u6839\u62e0\u304c\u6c17\u5408\u3044\" width=\"1280\" height=\"720\" \/>\n<ul>\n<li>\u76ee\u6a19\u304c\u73fe\u5b9f\u96e2\u308c\u3057\u3066\u3044\u3066\u4f1a\u793e\u306e\u96f0\u56f2\u6c17\u304c\u60aa\u304f\u306a\u308b<\/li>\n<li>\u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0a\u304c\u3089\u306a\u3044<\/li>\n<\/ul>\n<p>\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3067\u4e88\u7b97\u3084\u76ee\u6a19\u304c\u6c7a\u5b9a\u3055\u308c\u308b\u7d44\u7e54\u306e\u5834\u5408\u306b\u3088\u304f\u8d77\u3053\u308a\u307e\u3059\u3002\u6c17\u5408\u306e\u4e88\u7b97\u304c\u4e00\u6982\u306b\u60aa\u3068\u306f\u8a00\u3048\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u5e02\u5834\u306e\u6210\u9577\u304c\u898b\u8fbc\u3081\u306a\u3044\u30d6\u30e9\u30a4\u30c0\u30eb\u696d\u754c\uff08\u7279\u306b\u7d50\u5a5a\u5f0f\u5834\u7d4c\u55b6\u4f01\u696d\uff09\u3067\u5e74\u3005\u25cf%\u6210\u9577\u76ee\u6a19\u306f\u53b3\u3057\u3044\u3068\u601d\u3044\u307e\u3059\u306d\u3002\u30d5\u30a9\u30c8\u30a6\u30a7\u30c7\u30a3\u30f3\u30b0\u306e\u65b0\u898f\u4e8b\u696d\u3068\u304b\u306a\u3089\u591a\u5c11\u306f\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3002\u3002<\/p>\n<p>\u7d50\u5a5a\u5f0f\u5834\u306e\u4e88\u7b97\u3092\u7acb\u3066\u308b\u3068\u304d\u306e\u30ed\u30b8\u30c3\u30af\u304c\u3001\u300c\u524d\u5e74\u6bd4110%\u6210\u9577\u3067\u300d\u3068\u304b\u300c1\u30d0\u30f3\u30b1\u5f53\u305f\u308a120\u7d44\u306e\u65bd\u884c\u76ee\u6a19\u3067\u300d\u3068\u304b\u300c\u30d7\u30e9\u30f3\u30ca\u30fcA\u3055\u3093\u304c10\u6210\u7d04\u3001B\u3055\u3093\u304c5\u6210\u7d04\u3001C\u3055\u3093\u304c3\u6210\u7d04\u3060\u304b\u3089\u3001\u5408\u8a0818\u6210\u7d04\u3067\u300d\u3068\u3044\u3063\u305f\u4eba\u4f9d\u5b58\u524d\u63d0\u306e\u4e88\u7b97\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u74b0\u5883\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u8003\u616e\u305b\u305a\u904e\u53bb\u306e\u6210\u529f\u4f53\u9a13\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u6c7a\u3081\u65b9\u3092\u3057\u3066\u3044\u308b\u4f1a\u793e\u3067\u8d77\u3053\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"KPI-3\">\u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u306e\u696d\u7e3e\u7ba1\u7406\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u307e\u3068\u3081<\/span><\/h2>\n<p>KPI\u306f\u696d\u614b\u3084\u7d44\u7e54\u306b\u3088\u3063\u3066\u6700\u9069\u89e3\u304c\u7570\u306a\u308b\u306e\u3067\u3001\u3053\u308c\u3060\u3051\u3084\u3063\u3066\u304a\u3051\u3070OK\uff01\u3068\u3044\u3046\u6b63\u89e3\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3067\u3059\u304c\u3001\u5c11\u306a\u304f\u3068\u3082\u4eca\u56de\u7d39\u4ecb\u3057\u305f4\u3064\u306b\u5f53\u3066\u306f\u307e\u308b\u3068\u696d\u52d9\u52b9\u7387\u3092\u8457\u3057\u304f\u843d\u3068\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3001\u898b\u76f4\u3057\u306e\u969b\u306b\u306f\u305c\u3072\u691c\u8a0e\u3055\u308c\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u7d50\u5a5a\u5f0f\u5834\u306e\u696d\u7e3e\u7ba1\u7406\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u3053\u3061\u3089\u306e\u8cc7\u6599\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff08\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\uff09\u3002<\/p>\n<p><a href=\"https:\/\/www.analogy.co.jp\/service\/consulting\/ebook\/10677\" target=\"_blank\" rel=\"noopener noreferrer\">\u52b9\u7387\u7684\u306a\u7d4c\u55b6\u3078\u30fc\u7d50\u5a5a\u5f0f\u5834\u306e\u696d\u7e3e\u7ba1\u7406<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30ca\u30ed\u30b8\u30fc\u306e\u5e02\u5ddd\uff08@analogy_ichitk\uff09\u3067\u3059\u3002 KPI\u3068\u306f\u4f01\u696d\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u306e\u3053\u3068\u3067\u3001\u7d50\u5a5a\u5f0f\u5834\u3067\u306f\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u3067\u4f55\u304b\u3057\u3089\u306eKPI\u306f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3001\u4e88\u7b97\u7b56\u5b9a\u304b\u3089\u65e5\u3005\u306e\u696d\u7e3e\u7ba1&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/analogy.co.jp\/blog\/no-good-kpi\" title=\"Read \u7d50\u5a5a\u5f0f\u5834\u904b\u55b6\u306e\u696d\u7e3e\u7ba1\u7406\u3067\u77e5\u3063\u3066\u304a\u304d\u305f\u3044KPI\u8a2d\u5b9a\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3\">\u3082\u3063\u3068\u8aad\u3080 &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,15],"tags":[62],"_links":{"self":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/534"}],"collection":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=534"}],"version-history":[{"count":3,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/534\/revisions"}],"predecessor-version":[{"id":10932,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/posts\/534\/revisions\/10932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media\/10930"}],"wp:attachment":[{"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analogy.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}